Archive
Category: Marketing
Happily Ever After: How Kawasaki’s “Enchantment” Can Shape The Way Customers Feel About Your Company
We’re all looking for evangelists to help promote our company and/or product. But what would the best one be? How does one really define what an evangelist is and is it only an individual or is it more widespread than that? And how does one leverage the tools at their disposal to bolster their company’s […]
Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All
There’s been a lot of talk about influencers and how decisions are really made within the blogosphere. Finding influencers on the web has greatly changed how word of mouth campaigns are implemented over the past decade and now marketers are really interested in shaping our peers’ decision on buying their product. From an elementary standpoint, […]
Creating Your Own Echo Chamber With The E2 Stream
We’ve all seen it. Companies are advertising on television or through their websites and when they say they have a Facebook page or Twitter account, they’re taking you to that service. You’re no longer centralizing that conversation. It’s going to be impossible for you to tie it all back together. Wouldn’t your community managers prefer […]
Groupon’s $3 Million Super Mistake That People Won’t Save Money On
The Super Bowl is one of the biggest commercial spotlights in all of advertising’s history. In the past couple of posts, I’ve written about commercial faux pas and interesting success stories in dealing with brands. However, who would have thought that on the heels of designer Kenneth Cole’s infamous tweet that there would be a […]
Network Solution’s GoGranny Lays The Smackdown Touchdown On GoDaddy
Tomorrow is the big day. It’s the day most people have been waiting for. It’s Super Bowl XLV and millions of people around the world tune in just for two different reasons: one for the game and others for the ads. That’s right, the ads. The commercials are very expensive to air during the game […]
Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them
For those of us abreast on the world of social media, we’re aware of what happens in this industry and how we can make good news compared to what turns into bad news. In fact, you can tie it all back to what our parents told us about the Internet back in the day…be careful […]
Tips For Building A Mobile App & Why You Want To Have One
Chances are that you have a smartphone. And I’m not just talking about an iPhone, but also an Android device, Blackberry or even a Windows Phone. And you’re probably using it for something way more important than simply making a phone call. Just this weekend, Apple announced that it sold it’s 10 billionth app from […]
Facebook Gives Away Its Brand To 500 Million Users Who Could Care Less About Their Email Address
So by now we all know that Facebook has begun rolling out a new way of handling communication and messaging to its users. I think it’s a pretty interesting move on the part of the social network and how they’re continuing to build upon its platform to help create a self-contained World Wide Web within […]
Judging Your Klout After A Product Relies On Influencers & Then Goes Bust
About a month ago, I received an email from the influence metric company Klout that said that I was eligible for an exclusive Klout perk. What I received was an opportunity to get a sneak preview at a new show distributed by FOX called Lone Star and what this meant was that FOX would ship […]
MySpace’s Reinvents Itself Slightly, But Skepticism Remains On Future
October has been filled with several different logo changes, some that may have been denounced by the public and now another major change is set to emerge, specifically in the social networking world. The website undertaking this daring rebranding effort? MySpace. Yes. MySpace. Remember them? In the 90s and early 2000, MySpace was the place […]
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