Archive
Category: Marketing
Tips For Building A Mobile App & Why You Want To Have One
Chances are that you have a smartphone. And I’m not just talking about an iPhone, but also an Android device, Blackberry or even a Windows Phone. And you’re probably using it for something way more important than simply making a phone call. Just this weekend, Apple announced that it sold it’s 10 billionth app from […]
Facebook Gives Away Its Brand To 500 Million Users Who Could Care Less About Their Email Address
So by now we all know that Facebook has begun rolling out a new way of handling communication and messaging to its users. I think it’s a pretty interesting move on the part of the social network and how they’re continuing to build upon its platform to help create a self-contained World Wide Web within […]
Judging Your Klout After A Product Relies On Influencers & Then Goes Bust
About a month ago, I received an email from the influence metric company Klout that said that I was eligible for an exclusive Klout perk. What I received was an opportunity to get a sneak preview at a new show distributed by FOX called Lone Star and what this meant was that FOX would ship […]
MySpace’s Reinvents Itself Slightly, But Skepticism Remains On Future
October has been filled with several different logo changes, some that may have been denounced by the public and now another major change is set to emerge, specifically in the social networking world. The website undertaking this daring rebranding effort? MySpace. Yes. MySpace. Remember them? In the 90s and early 2000, MySpace was the place […]
Rick Sanchez, CNN’s Social Media Host, Screws Up & Now You Worry About The Community
We all know how social media has changed the way that information is passed around the world. It has greatly contributed to the whole “citizen journalist” concept and one of the major breakthroughs was with the @breakingnews account on Twitter that amassed a huge following because it broke news from around the world way faster […]
The Social Media Bill of Rights for Customers
In my last post, I raised an interesting point about how one brand was not truly understanding how Twitter worked. And this has led me to write this follow-up post talking about what brands should expect to give to their customers. Just like the airline industry has started to implement “passenger bill of rights”, so […]
Brands That Are All A’Twitter But Not Tweeting Shows No Understanding
Recent events have brought to my attention the Embassy Suites Twitter account and I must say that I’m a bit disturbed by what they have on there. I applaud them for being on Twitter, but sadly based on reading their tweets, it’s missing the point and, dare I say, doing it wrong? First of all, […]
Facebook Ventures into Location-Based Services – But Is There a Dark Side?
By now, you’ve probably been aware of Facebook’s latest announcement regarding its move into the location-based arena. Called Facebook Places, the social network is banking on its 500 million monthly active users to start checking into places and basically do what millions have been doing with Foursquare and Gowalla. Within the social media space, Facebook would […]
DISCOVERING YOUR INFLUENCER SERIES: Analyzing Your Influencers
In searching for your influencers, there’s probably one hidden gem that businesses may be overlooking. Most businesses may not have this readily available at their disposal and it’s not a specific software that you’ll need to have, but various companies are responsible for creating these tools for those who are social media savvy. What tool […]
DISCOVERING YOUR INFLUENCER SERIES: Going Social To Find Your Place
Not all your influencers will be measured with metrics. In fact, you might actually have to just look at the syntax and context of what people write to determine whether they are considered influential. No, these things are not black and white and straight-forward. On the contrary, it’s rather subjective. Sure, you can look at […]
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