Archive
Category: Marketing
Buying & Selling On Empire Avenue: The Stock Market Approach To Influence
We all love playing the stock market. Here in Silicon Valley, companies love the stock market even more when their business begins the process of going public and getting ready for their Initial Public Offering (IPO). While a majority of people are probably interested in and have the capability of playing the stock market for […]
Thoughts On Google’s +1 and The Gamesmanship of Search Marketing
In my last post, I alluded to Google’s +1 service as part of the search engine’s attempt to become social. While that post was primarily meant to briefly call out +1, the more that I thought about it, the more it seemed that it should be its post. Why? Because there are some issues at […]
Google’s Social Strategy: If We Can’t Figure It Out, Then We’ll Make Everyone Pay
Word leaked out a few weeks ago about Google’s latest attempt at a social strategy: it would make sure that its success would be on the backs of their employees. Wait, what? Yes, Google’s efforts to develop a social strategy or at least have a product be launched without crushing it months later will be […]
Apple Appears To Listen To The Social Web, Arrives At SXSW & People Flock
I’m almost set to head out to my third year at the South by Southwest conference and one of the things I had to write about was Apple’s somewhat “surprising” announcement that they were setting up an ad hoc store near the heart of the SXSW event that I was going to. When I say […]
Happily Ever After: How Kawasaki’s “Enchantment” Can Shape The Way Customers Feel About Your Company
We’re all looking for evangelists to help promote our company and/or product. But what would the best one be? How does one really define what an evangelist is and is it only an individual or is it more widespread than that? And how does one leverage the tools at their disposal to bolster their company’s […]
Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All
There’s been a lot of talk about influencers and how decisions are really made within the blogosphere. Finding influencers on the web has greatly changed how word of mouth campaigns are implemented over the past decade and now marketers are really interested in shaping our peers’ decision on buying their product. From an elementary standpoint, […]
Creating Your Own Echo Chamber With The E2 Stream
We’ve all seen it. Companies are advertising on television or through their websites and when they say they have a Facebook page or Twitter account, they’re taking you to that service. You’re no longer centralizing that conversation. It’s going to be impossible for you to tie it all back together. Wouldn’t your community managers prefer […]
Groupon’s $3 Million Super Mistake That People Won’t Save Money On
The Super Bowl is one of the biggest commercial spotlights in all of advertising’s history. In the past couple of posts, I’ve written about commercial faux pas and interesting success stories in dealing with brands. However, who would have thought that on the heels of designer Kenneth Cole’s infamous tweet that there would be a […]
Network Solution’s GoGranny Lays The Smackdown Touchdown On GoDaddy
Tomorrow is the big day. It’s the day most people have been waiting for. It’s Super Bowl XLV and millions of people around the world tune in just for two different reasons: one for the game and others for the ads. That’s right, the ads. The commercials are very expensive to air during the game […]
Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them
For those of us abreast on the world of social media, we’re aware of what happens in this industry and how we can make good news compared to what turns into bad news. In fact, you can tie it all back to what our parents told us about the Internet back in the day…be careful […]
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