Archive
Category: Marketing
The Transformation of Online Advertising To Social Advertising
Recently I’ve started to delve into Facebook’s advertising platform. Initially it struck me a bit confusing as I tried to look at setting up a campaign. Normally if you were going to create a campaign, you’d focus on the keywords and your daily price on what you feel comfortable bidding on. But instead, Facebook’s ad […]
The Dark Alley Dealings On Influence & What We Hope The Scores Really Measure
I’ve been talking a lot about influence on this blog. Lord knows that I have and yet this post is going to talk about influence once more. Why? Because I feel that it’s important for me to focus on one standing issue surrounding one’s influence: it’s NOT simply just a score that you can measure […]
Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards
I’ll bet that you’ve played some sort of game on your phone, tablet device or even a laptop. And I’m betting that you’ve also probably played either Angry Birds or even Farmville. I’ll admit that I’ve placed the former, but what’s annoying is that on the Android marketplace, there Angry Birds version is filled with […]
Buying & Selling On Empire Avenue: The Stock Market Approach To Influence
We all love playing the stock market. Here in Silicon Valley, companies love the stock market even more when their business begins the process of going public and getting ready for their Initial Public Offering (IPO). While a majority of people are probably interested in and have the capability of playing the stock market for […]
Thoughts On Google’s +1 and The Gamesmanship of Search Marketing
In my last post, I alluded to Google’s +1 service as part of the search engine’s attempt to become social. While that post was primarily meant to briefly call out +1, the more that I thought about it, the more it seemed that it should be its post. Why? Because there are some issues at […]
Google’s Social Strategy: If We Can’t Figure It Out, Then We’ll Make Everyone Pay
Word leaked out a few weeks ago about Google’s latest attempt at a social strategy: it would make sure that its success would be on the backs of their employees. Wait, what? Yes, Google’s efforts to develop a social strategy or at least have a product be launched without crushing it months later will be […]
Apple Appears To Listen To The Social Web, Arrives At SXSW & People Flock
I’m almost set to head out to my third year at the South by Southwest conference and one of the things I had to write about was Apple’s somewhat “surprising” announcement that they were setting up an ad hoc store near the heart of the SXSW event that I was going to. When I say […]
Happily Ever After: How Kawasaki’s “Enchantment” Can Shape The Way Customers Feel About Your Company
We’re all looking for evangelists to help promote our company and/or product. But what would the best one be? How does one really define what an evangelist is and is it only an individual or is it more widespread than that? And how does one leverage the tools at their disposal to bolster their company’s […]
Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All
There’s been a lot of talk about influencers and how decisions are really made within the blogosphere. Finding influencers on the web has greatly changed how word of mouth campaigns are implemented over the past decade and now marketers are really interested in shaping our peers’ decision on buying their product. From an elementary standpoint, […]
Creating Your Own Echo Chamber With The E2 Stream
We’ve all seen it. Companies are advertising on television or through their websites and when they say they have a Facebook page or Twitter account, they’re taking you to that service. You’re no longer centralizing that conversation. It’s going to be impossible for you to tie it all back together. Wouldn’t your community managers prefer […]
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