Author
Ken Yeung
Vroom Vroom Party Starter! The Virality of the Web
Do you remember this past Super Bowl where there was a Budweiser commercial featuring Conan O’Brien? Well they started airing it again on TV recently and after seeing it again, it got me thinking about how the web has made it so that anything is no longer subjected to being seen in a specific area, […]
#FollowFriday – Meet Some Movers & Shakers
This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers with one another. I’ve been asked on occasion about folks to follow and why these people are relevant. So this is my attempt at showing meaning behind my selections. […]
Measuring Social Media
Today the Interactive Advertising Bureau released its 2009 Social Media Metrics Definition Guide and it has some interesting definitions on how people and companies can gauge their programs/campaigns effectiveness. It should be noted that the IAB is looking at this from the perspective of advertising. According to them, the reason for this new guide is […]
Listen To Your Customers. Did You Hear What I Said?
I know I’ve probably blogged about how you should listen to your customers enough times and one of the things that I’ve seen at the conferences and panels I’ve attended is how people are offering their advice on how they’ve succeeded and steps you can take to improve your communication with your customers. At last week’s […]
Search Marketing “In-A-Box” Made Possible By Yield Software
Last month’s SF New Tech event produced some good applications that have some real applicability to businesses. I’ve dabbled in online advertising and have worked with folks at Yahoo Search Marketing and other third-party vendors and also tried my hand at putting together keywords and text ads in Google AdWords, but a couple of issues […]
#FollowFriday: Making It More Relevant
This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers. I’ve been asked on occasion about folks to follow and why these people are relevant. So this is my attempt at showing […]
A Deep Dark Secret About Blogging
Okay, I must confess that there’s a secret that I’ve hidden away from everyone. It’s not a life-altering secret, but I’m afraid that I need to come clean: I don’t read blogs on a regular basis. There’s no need for me to do that. Allow me to explain… While I have a lot of blogs […]
Turning to the Internet for Success during a Recession – Part 3 – Online Advertising
As with all typical marketing programs, companies feel that they must advertise in every medium to get the word out about their product. With the Internet, this is all done through online advertising. What exactly is online advertising? Well, you have your typical Search Engine Optimization (SEO), Search Engine Marketing (SEM), and banner advertising, and […]
Turning to the Internet for success during a recession – Part 2 – Email Marketing
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 20, 2009. With any online program, in order to extend your reach to the masses, one crucial part to have to your strategy would be to have a mass distribution channel. You could […]
Turning to the Internet for success during a recession – Part 1 – Your Website
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 15, 2009. Timing seems to be everything these days. Just released on eMarketer.com was a report that indicated that with the economy the way it is, the best way small businesses are making […]
You must be logged in to post a comment.