Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
Case Study: Haamonii Shochu & The Social Media Experience
Last night at the Social Media Club (#smcsfsv) monthly meeting, I took part in perhaps the most interesting discussion that I’ve had since I’ve arrived in San Francisco. The topic of the conversation was about the “Social Media Ecosystem” and it was led by Ravit Lichtenberg, Founder and Chief Strategist of Ustrategy LLC, and who is an […]
A Recession Isn’t A Good Time For A Job Board’s Site Usability To Fail
As many of you may know, I recently moved to San Francisco to seek out my fame and fortune. In doing so, my 9-5 career has, in effect, been rather unfortunate. So I’ve been working on trying to reclaim that standing by looking on job boards for any available position. Over the course of my […]
How To Use FriendFeed To Disrupt Twitter’s Noise
During a discussion that I had with Brian Solis and Shashi Bellamkonda earlier this month, an interesting topic came up that led to me to write this post. One thing that has become apparent on Twitter is that there is way too much noise. How can people break through the clutter and get their voices […]
#FollowFriday – Capturing The Moment With A Shot
This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers with one another. For this week’s selection, I’m nominating some people who I believe are great photographers and inspire me everytime I see their photos. They may not necessarily […]
It’s Not Information Overload When You Can Control It.
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on May 7, 2009. One of the most common issues surrounding social media these days is trouble we’re having getting our message across through the noise. Everyone is online using sites like Twitter, Facebook, YouTube, Flickr or […]
Look Beyond Mobile To Put “New York” To Work
Earlier this week I happened to catch a commercial for VH1’s new reality show called New York Goes To Work where one of the former contestants on season one of Flavor of Love is out to try and do some form of work and if she does a good job, she’ll win $10,000, but not, she gets […]
Why Did The KFC Chicken Cross the Road? Because They Had PR FAIL
Once again a big brand name has fallen ill in the world of public relations and in the face of a growing crisis. At one point it was JetBlue, then it was Motrin, and now it has become fast-food giant Kentucky Fried Chicken. You may have heard that the restaurant chain recently promoted its grilled […]
Vroom Vroom Party Starter! The Virality of the Web
Do you remember this past Super Bowl where there was a Budweiser commercial featuring Conan O’Brien? Well they started airing it again on TV recently and after seeing it again, it got me thinking about how the web has made it so that anything is no longer subjected to being seen in a specific area, […]
#FollowFriday – Meet Some Movers & Shakers
This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers with one another. I’ve been asked on occasion about folks to follow and why these people are relevant. So this is my attempt at showing meaning behind my selections. […]
Measuring Social Media
Today the Interactive Advertising Bureau released its 2009 Social Media Metrics Definition Guide and it has some interesting definitions on how people and companies can gauge their programs/campaigns effectiveness. It should be noted that the IAB is looking at this from the perspective of advertising. According to them, the reason for this new guide is […]
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