Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Marketing

Does Social Media Influence Travel Decisions?

A recent tweet by Nathan Kam, a PR executive on behalf of a tourism organization, asked whether social media played any part in the decision making process of determining where people stay, visit or what they do on their next vacation. My response? Yes, social media absolutely plays a big role in how people make […]

Marketing

Why The San Francisco MUNI System Needs To Be Online

I’ve lived here in San Francisco for nearly a year now and everywhere I’ve gone in the city I’ve ridden the public transit system known as MUNI. It’s an alright mode of transit when you want to get from point A to point B, but the one thing that I’ve noticed is that it’s hard just […]

Marketing

It’s All About Timing

Recent events have motivated me to write this blog post. Often times I find myself thinking about topics to write about and then soon enough, a new event happens whether it be a marketing campaign, news, technology development, etc that just reinforces my topic. This post is no exception to that rule. It’s all about […]

Marketing

It’s A New Adventure With A New Twitter Handle

Nearly three years ago, I started using the microblogging service known as Twitter and back then I was stuck on the fact that anonymity online played a big role in how “cool” you were. So compromising my need to have my “coolness” plus some recognition of who I was, I came up with the Twitter […]

Marketing

Hire Me: What Do I Do?

A lot of people have been asking me lately what do I do and I’ve tried my best to give them an accurate representation of just who I am and what I’m looking for. Something that Forrester Research analyst Jeremiah Owyang asked me during a conversation we had at a Twitter conference in San Francisco […]

#FollowFriday

#FollowFriday: The Hawaii Social Media Ohana

This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity originally started through Lijit’s own Micah Baldwin to help connect Twitterers. For this week’s selection, I’m going to focus on a more geographic selection. Many of my friends that I have come to know on Twitter are […]

Apps

Lil’ Grams: It’s TheKnot for Families to Cherish Precious Memories

Capturing the moment of your precious children is always a key thing for any parent. Whether it’s your first child or an additional bundle of joy in your household, I’m betting that you’re going to have friends and family knocking down your door to get a peek at the newborn, right? And then you’re going […]

Marketing

Artificial Communities Suck. Let Your Community Grow Naturally.

If you’ve been looking at the future of social media, it’s not about the tools or the tactics on engaging your customers. It’s your customers engaging each other. This was the central theme that was offered by Chris Pirillo in his presentation during WordCamp last Saturday. When you’re trying to build a community, it’s not […]

#FollowFriday

#FollowFriday – Movers & Shakers: The Legend Continues

This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers with one another. For this week’s selection, I’m looking at some more people who I believe are making serious headway into the world of the web – whether […]

Marketing

A New Search Engine Is (Apparently) Born

So if you haven’t heard, the latest news coming from the technology world is that Microsoft is set to unveil its latest attempt at squashing the search engine giants Yahoo and Google. How exactly? By revamping their existing search engine with a totally new method of conducting search queries online. So dubbed “Bing”, it was […]