Welcome to the New TheLetterTwo.com

Five years ago, I wrote a similar post to what you’re about to read regarding what you’ll see on thelettertwo.com.

When I started writing more than 15 years ago, my blog was separate from my website. It was initially hosted on Blogger and rather than residing on thelettertwo.com, I opted for the subdomain blog.thelettertwo.com. In hindsight, this was a mistake.

Ever since, I’ve kept a church-state relationship between my website and blog, afraid of merging the two. The former remained a static entity, managed using Dreamweaver, HTML or Weebly. The blog, however, would always be powered by WordPress.

Saying Goodbye to Weebly

Last fall, I bit the bullet and undertook a project to consolidate my sites. It couldn’t be as hard as I imagined, right? But it was more about streamlining my online presence. After three years of Weebly, I grew tired of being unable to scale creatively. These “do it yourself” platforms are convenient, but don’t provide enough features or updates to give creators enough control.

In addition to pricing, creative templates and tools were important factors in selecting my provider. It didn’t have to do with the e-commerce offering Weebly had thanks to its acquisition by Square. Read more about my decision-making process here. The bottom line: Weebly just wasn’t able to help me manage my personal website.

About the New TheLetterTwo.com

I absolutely forgot about how useful WordPress plugins are in helping customize templates. Weebly’s third-party plugin support was decent, but largely featured paid services and wasn’t massive. However, WordPress’s marketplace was well-stocked.

It took me some time before I settled for the Raft theme because it could get me a site I felt resembled me. The goal of the redesign: Marry the website with the blog and provide a destination for people to learn more about my career as a project manager, journalist and content strategist.

After customizing the theme just enough, I turned to plugins to help add that extra something to really make the design something I was proud of.

It wasn’t all smooth sailing — far from it. There were instances where images were not imported from my blog, existing theme rules frustrated me when trying to create new pages, and even dealing with migration and improving the SEO of my site. However, this is where I have to express my kudos to Matt Mullenweg and the team at Automattic. They generously provided assistance to help troubleshoot and make my experience amazing.

Take a spin through the site, and share it with your friends and colleagues. I hope this tells you more about what I can do around content and product narratives. And be sure to check out my blog frequently as I get back into writing about technology, business and marketing.

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