Archive
Tag: TheLetterTwo.com
Welcome to the New TheLetterTwo.com
Five years ago, I wrote a similar post to what you’re about to read regarding what you’ll see on thelettertwo.com. When I started writing more than 15 years ago, my blog was separate from my website. It was initially hosted on Blogger and rather than residing on thelettertwo.com, I opted for the subdomain blog.thelettertwo.com. In […]
Introspective: Three Years Later, Back On Steady Ground, And I’m Still Here
As I started to write more blog posts this month, I looked at my calendar and realized that it’s nearly three years since I’ve moved to San Francisco. So as a blogger may typically do, I decided to continue on with my introspective as I had done when I marked my 1 year anniversary and […]
Creating Your Own Echo Chamber With The E2 Stream
We’ve all seen it. Companies are advertising on television or through their websites and when they say they have a Facebook page or Twitter account, they’re taking you to that service. You’re no longer centralizing that conversation. It’s going to be impossible for you to tie it all back together. Wouldn’t your community managers prefer […]
Groupon’s $3 Million Super Mistake That People Won’t Save Money On
The Super Bowl is one of the biggest commercial spotlights in all of advertising’s history. In the past couple of posts, I’ve written about commercial faux pas and interesting success stories in dealing with brands. However, who would have thought that on the heels of designer Kenneth Cole’s infamous tweet that there would be a […]
Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them
For those of us abreast on the world of social media, we’re aware of what happens in this industry and how we can make good news compared to what turns into bad news. In fact, you can tie it all back to what our parents told us about the Internet back in the day…be careful […]
How NudgeMail Takes Priority Inbox To A New Level By Sending You More Email
We all get email. Sometimes we get too much email. And we’ve all tried to find some way to put together some sort of system or process to get around to the ones that are important. And while we can’t quite reach the proverbial “inbox zero” as quickly as we’d like or as often as […]
Tips For Building A Mobile App & Why You Want To Have One
Chances are that you have a smartphone. And I’m not just talking about an iPhone, but also an Android device, Blackberry or even a Windows Phone. And you’re probably using it for something way more important than simply making a phone call. Just this weekend, Apple announced that it sold it’s 10 billionth app from […]
Facebook’s Mark Zuckerberg Is TIME’s Person of the Year & Why That’s Just Right
In 2006, TIME magazine announced that it was giving the coveted title of its “Person of the Year” to someone we all were very familiar with: You. In doing so, they were acknowledging that in 2006, the role social media played in shaping the news and affecting the way the world worked was quite legitimate. […]
Here We Go Again. This Time I’m Changing The Way I Do Business.
It’s been quite a week here in San Francisco – hasn’t it? First the San Francisco Giants win the World Series, 1 million fans attend the city’s largest parade celebrating the championship and, for me, this was the first week in what was a lifelong dream of mine since I first moved to the city: […]
Flowtown: The Small Business Toolkit To Help Better Connect You To Your Customers
This is a cross-blog post from Network Solutions Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on October 15, 2010. Have you ever wondered what you should do with that growing database of yours? There’s a whole wide world of social media out there, but it can be quite confusing and you […]
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