Archive

Tag: Blogging

TheLetterTwo

Welcome to the New TheLetterTwo.com

Five years ago, I wrote a similar post to what you’re about to read regarding what you’ll see on thelettertwo.com. When I started writing more than 15 years ago, my blog was separate from my website. It was initially hosted on Blogger and rather than residing on thelettertwo.com, I opted for the subdomain blog.thelettertwo.com. In […]

Social Media

Why Twitter Is Taking Over My Blog (And Why I Don’t Like It).

Is this analogy true or false? Blogs are to bloggers as Twitter is to bloggers. I would say no – this is false. This isn’t true. If you’re a Twitter user, this does not automatically make you a blogger. I have been guilty of making it seem like it is, but that’s probably because I’ve […]

Marketing

Putting The Cards On The Table With The FTC Full Disclosure.

I would be remiss if I didn’t cover the latest guidelines released by the Federal Trade Commission as it relates to the liability and responsibilities of the blogging community so let’s take a look at the repercussions of this new policy, okay? In January 2007, the Federal Trade Commission (FTC) decided to nudge their way […]

Social Media

Is It Better To Be Retweeted or Have Comments?

I’ve written over 400 blog posts since I’ve started this project and I’ve noticed a couple of things: Depending on the topic and headline, my blog posts are sometimes retweeted on Twitter. I have received a decent amount of comments on this blog – not to the standards of Mashable or TechCrunch, but a few. […]

Marketing

Bloggers may be influencers but don’t decide things for you

I write this blog post as a reaction to the Social Media Club Question of the Week in which they ask a simple question that requires something more than a blog post: Are bloggers responsible for getting the facts right? This isn’t necessarily a straightforward “yes” or “no” question because bloggers are supposed to be […]

Marketing

My experience with Twitter: a collaboration of tips

I use Twitter practically every day for business, personal, and professional reasons. In many of my previous posts, I’ve stated that the use of Twitter is not simply to let the world know “What are you doing”, but a means of continuing a conversation. For marketers interested in using Twitter, I’ve scoured on Google and […]

Marketing

Are you down with the “Groundswell”?

Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy. What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method […]

Marketing

The power is not in the pen, but in the keyboard

So I always enjoy hearing about people exploiting social media and making it what it could be. Blogging guru Dave Winer recently published a rather scathing article on the very poor service by Comcast and how they are not “social media-friendly”. It used to be that only companies feared the power of printed pieces that […]

Marketing

Abusing bloggers

I read a post on The Social Times written by Anthony LaFauce about how bloggers are being given a double standard and the ongoing debate about its legitimization. This brought back an interesting conversation that I had with my friend Juliana about how credible bloggers are. So let’s examine this for a second… In the […]

Social Media

You know you want to blog, but with what?

Thanks to an indirect referral, I heard about Christina Warren who was lucky enough to attend SXSW (I wasn’t able to go so I’m jealous), but through a friend of a friend, I came across her Twitter name and found out she has a website/blog…well several in fact. So I was scouring through her blog […]