Ken Yeung
My Two Cents
Page 110
← Back to startIs sacrificing your child’s privacy worth a company’s profit?
Just another glitch in protecting children online occurred today in the news. Apparently Xanga’s great blogging system that millions use to connect with others around the world just got it into trouble when it was released that they settled out of court on charges that Xanga “allegedly collected, used and disclosed personal information collected from […]
Spamming just doesn’t pay…
In yesterday’s news, the Virginia Court of Appeals ruled against Jeremy Jaynes and upheld his conviction on sending mass distributions of unsolicited e-mails through American Online’s (or AOL) system. It is definitely a victory for all users of e-mails and is a benchmark as Mr. Jaynes becomes the first spammer convicted under the nation’s anti-spamming […]
Online video advertising spending to increase…but is anyone watching?
I recently read a poll on BusinessWeek.com about online viewers and their so-called “attention span”. Basically, the article stated that the longer the video, the shorter the attention span. This is basically common sense and did you know that only 1 in 5 online video viewers has watched or downloaded a full-length movie or television […]
Everyone can have Internet access…well not really…
Well apparently not everyone can have Internet access in the world these days. The Daily Mail reported in an article this week that a 70-year-old woman was denied Internet access because she couldn’t understand the risks involved. But never fear, the ISP said that they would allow the woman to have access if she was […]
Put your screen name on your business cards…
An interesting thought just passed through my mind…but it’s not an old thought, but something that I felt I’d write about here — have you ever wondered whether or not instant messaging (or IM) is a professional way to communicate between agency and client? More and more these days, I find that agencies are interacting […]
I’ll stop you pong if it’s the last thing I do…
Have you ever found yourself going online to look at a site and then notice a pop-up ad that has a game that you can play, but that you know that it’s an ad for some product/company (e.g. Expedia, Travelocity, etc.)? For those of you with pop-up blockers on Firefox or Internet Explorer, chances are […]
Your online business just got more personal(ized)…
Personalizedwebcopy.com has found an interesting way to personalize the dreaded sales letter. No more will your online sales letters be shunned by your prospective customers who just see a plain letter addressed to practically ever Jack and Jill. The days of traditional sales letter are over and everyone seems interested in finding a new way […]
Learning to measure your campaign’s success…
Have you ever wondered how to determine how successful your campaign’s performance is? Chances are that the most common measures of a campaign’s success is through online sales, travel bookings, customer feedback, or an increase in a particular webpage’s page view/unique visitors, etc. But in a case study published on MarketingSherpa.com, they answer this tough […]
Late Jumping on the Bandwagon…
Just today, AOL announced that they have partnered with News Corp.’s 20th Century Fox, Sony Corp.’s Sony Pictures Home Entertainment, NBC Universal’s Universal Pictures, and Time Warner Inc.’s Warner Bros. Home Entertainment Group to provide video downloads online. But apparently this is just another step in the direction that many other companies have done already. […]
Blogging for Business…
In reading the news online these days, I happened to stop by CNN.com on my usual journeys across the information superhighway and there was this article about Michael Arrington and his blogging that has led him to become famous and apparently successful…all through blogging. He’s one of the more prominent and well-known individuals out of […]