Well technically you’re not spending MORE money per se, but you’re diverting that available disposable income from the gas you use in your car, the time you take waiting in line at the cash register, and the gift wrapping effort…all of this is being taken and placed online.
Companies like Amazon.com, Target.com, Toys ‘R’ Us, etc. that have an e-commerce solution are seeing remarkable sales potential this holiday season. News released recently have indicated that “Cyber Monday” has become the biggest shopping day in online history – not surprising since most online shopping didn’t take a foothold until recently. According to Cowen and Company and cited in a report on eMarketer.com, 41 percent of Internet users plan on “increasing their e-commerce spending in 2007.”
As with the case with most capitalist marketing, the report further states that the online “big-box dealers” like Amazon and eBay may be reaching their “saturation” point and as the years go on and more people seek to purchase their holiday items online, the competition for the American dollar, let alone YOUR business will be fierce. The target won’t be to gather more users, but rather to make sure you are spending MORE at their online store.
And who’s not to say that search engines don’t play a part in e-commerce? Well they play a huge factor in the whole online purchasing arena. 55 percent of consumers currently state that they prefer going to search destination sites as opposed to 51 percent last year. Most likely these individuals would like to see what reviews and criticisms there are over the latest product and feel they would find unbiased comments at other places besides the company’s website. Or…perhaps another website has an online store and is selling the same product with a better deal?