Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
ROI of requiring user registration online
I’d like to offer my two-cents on an article featured on Techmeme but displayed on Publishing 2.0 in regards to what’s the point of having user registration on a site? Does it ultimately lead to any real benefit for the users? At one point, when you had password protected sites/user registration, there was an aura […]
BtoB Magazine: Email Outlook in 2008
I looked online at the BtoB website and came across an article about what they foresee as the 2008 email outlook. Basically it’s just more of an evolution of what people have already been doing for their email marketing campaigns. What are the four points that BtoB is making? More CRM integration Increased usage of […]
Can viral marketing result in us being accomplices to violence?
I was watching Cold Case on TNT and the trailer for the upcoming Diane Lane flick “Untraceable” came on. The premise of this movie is that Diane Lane’s character is in charge of the FBI’s cyber-crime task force and she comes across this website that shows a live stream (a la Ustream.tv) of someone being […]
Offering my two-cents on the Twitter-Seesmic war
Okay, so there’s not a war between Twitter and Seesmic. In fact, everything is quite cordial…no problems whatsoever. So why did I call it a war? Well I thought it would spark some interest in this posting. Richard Scoble recently posted a Seesmic video in which he explains why he finds Seesmic better than Twitter. […]
Meet the searchable Twit
I came across the Terraminds website through, ironically, a Twitter by Robert Scoble who called it a “very nice Twitter search”. I tested it out and it’s actually quite remarkable. If you have a Twitter account, you’ll notice that the only “search” that you have is to find the people that you are looking for, […]
Mashable announces Open Web Award Winners
In perhaps the first open source web award contest by Mashable, the winners were announced on Friday. Here’s a list of the winners according to their site: Mainstream and Large Social Networks: Netlog Applications and Widgets:Â Widgetbucks Social News and Social Bookmarking: Digg Social Search: Facebook Sports and Fitness: SportMe Photo Sharing: VOIS Video Sharing: […]
How social can you be to influence someone?
So while I was on Twitter early this morning, I came across this post where Shiv Singh had written an article/paper on why people and companies should “Think Social Influence Marketing in 2008” and after reviewing it, it definitely makes a lot of sense…and when you read it yourself, you’ll probably think that it’s common […]
Exploiting Web 2.0 To Promote ‘National Treasure’
My workplace is allowing us an advance screening of Walt Disney Pictures’ “National Treasure: Book of Secrets” and seeing that I’m in the interactive industry, I wanted to see what other people thought I should do to exploit the web 2.0 phenomena for this special event.
LinkedIn’s Beta Site more Wiki’ish…it seems
So announced today on the LinkedIn blog, there is a new beta site for the social network for busy professionals. LinkedIn is opening it up to feedback but you’ll need to have an account to login and check out the new changes. What’s interesting about these changes is that they’re utilizing more wiki-style design…being able […]
