Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

https://thelettertwo.com ↗

Social Media

Exploiting Web 2.0 To Promote ‘National Treasure’

My workplace is allowing us an advance screening of Walt Disney Pictures’ “National Treasure: Book of Secrets” and seeing that I’m in the interactive industry, I wanted to see what other people thought I should do to exploit the web 2.0 phenomena for this special event.

Marketing

LinkedIn’s Beta Site more Wiki’ish…it seems

So announced today on the LinkedIn blog, there is a new beta site for the social network for busy professionals. LinkedIn is opening it up to feedback but you’ll need to have an account to login and check out the new changes. What’s interesting about these changes is that they’re utilizing more wiki-style design…being able […]

Social Media

Social Times launch party recap
Marketing

DMNews: The Week in Stats

So jumping back on the bandwagon over my previous entry about the POST method, I happened to read the December 3 edition of DMNews and found some interesting statistics on social media and what people are doing. Here are a few snippets of what it said: 78% of marketers see social media marketing as a […]

Social Media

Are you caring about your social life?

I just read The Key to Creating a Social Strategy written by Josh Bernoff with Charlene Li, Cynthia Pflaum, and Scott Wright and published through Forrester Research and I highly recommend it for at least some light reading. It delves into the whole concept of a “systematic approach to social strategy” and something that many […]

Social Media

Search for your political vote

Just read an article from Techmeme that was posted in the New York Times today about how politicians running for their party’s nomination are heading to Mountain View, California to reach out to the people of Google to spread their message about why they should vote for them in the presidential primary. The article talks […]

Social Media

Is Lyro worth all the hype?

So earlier this week, I read about a new social network for business professionals similar to LinkedIn and so I thought that I’d be an “early” adopter and register and be a guinea pig for this new site. Here I am, thinking that it would be a profile page that you could network with and […]

Marketing

From Twittering thumbs to extreme Utterances and to Seesmic expressions: the Evolution of Communication

I’ve noticed over the course of the past few weeks, there has been a huge evolution in how people communicate in the digital age. If you’ve been on your cell phone and also on the Internet, then sending and receiving text messages isn’t anything new and is used quite often by the younger generation (those […]

Email Marketing

Abusing your database without their knowledge

In the Washington Post business section today, there was a story about how people are complaining to the FCC about their e-mail address being inproperly used in support opposition of the XM-Sirius satellite radio merger. These supposed e-mails were delivered to members of Congress and now the consumer database is pretty pissed. Frankly, this is […]

Apps

Something’s ironic about this webpage…

Does anyone notice anything funny about this website or is it just me? Michael Vick, former quarterback for the Atlanta Falcons surrendered earlier today to begin serving his sentence for cruelty and neglect towards the dogs he had…he pled guilty to dogfighting. But when you go to the website on a local CBS affiliate (CBS […]