Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Email Marketing

E-mail Marketing: It’s just not marketing of one

If you’ve ever looked on Monster or CareerBuilders for job postings for anything online, chances are you’ve come across a posting for “e-mail marketing manager”. If so or if you’re currently in this position, then the primary goal is obviously…e-mail marketing. Chances are that you’ll need to work on lead generating, sending out e-mails to […]

Marketing

CNN: Internet Start-Ups going low-budget

CNN recently posted a story on their site about how Internet start-ups are picking up where they left off after the bubble burst in early 2000. It starts to compare the differences in how life was for tech companies back in the day versus what tech companies are doing differently in 2007. The article states […]

Events

Eat, drink, and donate money to a good cause.

It seems that I’m always trying to piggyback off of the good work that my friend, Peter Corbett of iStrategyLabs is doing, but the more publicity the better, right? Especially for this, I suppose. I remember a while back that someone was trying to do some charity work for those less fortunate by donating cheap […]

Social Media

Seesmic: The New YouTube?

Thanks go out to my friend, Peter Corbett, of iStrategyLabs for twittering about this latest and greatest thing that should be all the rage in the near future. I haven’t personally tried it, but the concept seems to be a little more personal than that of YouTube and have a different course. This new social […]

Email Marketing

Defining the role of a Web Manager

What is a Web Manager? Probably also known as an eMarketing Manager, Interactive Marketing Manager, or perhaps anything else that makes it seem Internet savvy, this client-based position is rather open-ended, in my opinion. First of all, in the beginning days of the Internet, it would seem that a web manager would be responsible for […]

Marketing

Hola! Neighbor…Greet your community online…

I think this is a pretty good way to become more “neighborly” in the world today. Late last month, an group of people got together to form DCStartupWeekend and as a result of their collaborative effort, they decided to unveil the latest in social networking…they created HolaNeighbor.com as a means of forming a better community. […]

Email Marketing

Happy Halloween

Halloween is officially upon us and in the last quarter of 2007, there are a multitude of holidays and special events that we all love…one of them being Halloween. Well one of my former companies has always put together great interactive greeting cards and I thought it would be fun to share them with you […]

Social Media

Google set to unveil new social networking site

Correct me if I’m wrong, but doesn’t Google already have a social networking site? Is that was Orkut is all about? The Associated Press, among others, reports today that Google is set to unveil their new social networking site that will compete with the 800 lb. gorillas, MySpace and Facebook, later this week. The name […]

Marketing

Phishing Scam Alert: Monster Job Seeker Tool = BOGUS

If you’ve received an e-mail from what appears to be from Monster.com, be careful that you’re not falling for a phishing scam and compromise your account. I received an e-mail from Monster.com from an account I used a long time ago and it asked me to download the latest Job Seeker Tool to help prevent […]

Social Media

Does Time-Sensitive Blogging Exist?

I think to a certain degree that certain things need to be blogged in an instant, but I want to learn is whether or not regular issues that are reported, like the latest tech gadgets, political news, tv reviews, etc. are all things that need to be reported once they occur or would it be […]