Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Marketing

Get your apps going at WidgetDevCamp

WidgetDevCamp is a DevCamp-style event in Washington DC for anyone interested in Widget and modular app development.It will be a chance for discussion, learning and some collaborative widget hacking. Come and share information on the latest topics in widget development, and see what kinds of prototypes can be built with a group of smart folks […]

Social Media

My results of a social experiment

So as many (or at least some) of you know, I recently headed down to New Orleans for the Allstate BCS Sugar Bowl at the Superdome. Seeing that this was going to be perhaps a once-in-a-lifetime chance, I thought I’d share this moment with as many people as I could, but obviously within limits. So […]

Email Marketing

Bad Yaari: Social spam isn’t okay

So I get an e-mail today from one of my contacts in my GMail with the subject line: XXX sent you a friend request on Yaari… and so I decided to check it out. What’s Yaari you ask? Well I honestly don’t know myself. The website says that it’s a social networking sites for Indian […]

Social Media

Facebook your way to the polls

Yes, this election year is marked by heavy use of technology, more than the past few elections. Obviously, different types of social media have appeared and now many are being used for the benefit of electing people to power – most notably to the White House. Take for example tonight’s debate in New Hampshire on […]

General News

NY Times: How lose your job when you’re not on the job

I think I may have seen a story about this earlier – in fact, probably even blogged about it, but this is quite invasive, if you ask me. The New York Times has an article on their website about how companies are now “stalking” you away from the office so that it’ll monitor your online […]

Social Media

eMarketer: Social networking ad spending & usage

So I stumbled on eMarketer for the first time in a while (been a little busy) and saw a synopsis of a report that they put together on the ad spending & usage habits for social media networking sites. As you can see from the graph above, ad spending on social networking sites have increase […]

Apps

We bid thee farewell, Netscape.

Announced today, one of the former “greats” of the Internet browser world fade off quietly into the sunset. Well not really “quietly”, but rather being put out of its misery. AOL (or more politically correct, AOL Time Warner), sole caretaker of the aged browser, decided to pull the life support and make way for its […]

Marketing

The Issue of Social Media Sustainability and Durability

So this past week I’ve been mulling around on Facebook and it got me thinking about the usability of social media. Is this interactive form of marketing applicable in ALL circumstances? I don’t think so. Taking my work in tourism as an example, social media applications like MySpace, Facebook, Twitter, Flickr, YouTube, Dopplr, Seesmic, Qik, […]

Email Marketing

ROI of requiring user registration online

I’d like to offer my two-cents on an article featured on Techmeme but displayed on Publishing 2.0 in regards to what’s the point of having user registration on a site? Does it ultimately lead to any real benefit for the users? At one point, when you had password protected sites/user registration, there was an aura […]

Email Marketing

BtoB Magazine: Email Outlook in 2008

I looked online at the BtoB website and came across an article about what they foresee as the 2008 email outlook. Basically it’s just more of an evolution of what people have already been doing for their email marketing campaigns. What are the four points that BtoB is making? More CRM integration Increased usage of […]