Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
Reaching a new audience with Facebook pages
So a while back I had established a new fan page on Facebook as a pseudo-experiment on social media for travel destinations. In the interest of full disclosure (for whatever it’s worth), I am employed at the Washington, DC CVB and responsible for their online marketing programs. Sure, typical programs could have been used like […]
Widgets: 2008’s glamour word
What is a “Widget”? Wikipedia defines it as portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation and this seems to be the “IT” concept of this year. And it’s no surprise. A couple of years ago, it was blogging, […]
Hanging online by yourself is cool. But hanging out with friends you met online is better.
A few months ago, I came across the website WhyGoSolo.com. Founded by Ann Bernard, I was fortunate enough to be a part of its alpha phase. It’s an interesting concept that I think has the potential to take Craigslist and Facebook and make something truly community-oriented. Everyone has been so concerned with people staying online […]
Twitter Advocacy
It’s kinda interesting talking about this as I’ve found myself over the past couple of weeks mentioning Twitter to several different audiences. One being to someone on the cusp of social media, a group of Generation Y students from college (who you would think are most prone to social tools), and to the public relations […]
Google’s next acquisition? Welcome mobile search
It’s really cool finding out what other folks are looking at these days. I suppose that’s why they call it social media – that’s pretty much how I came across this latest website and social tool. Introducing ChaCha – perhaps the next acquisition by Google? Why do I say that? Well because ChaCha allows folks […]
Judging Sprout
So the social media population just keep growing in 2008. Just announced today, Mashable has offered a limited number of invitations to sample Sprout’s beta site. I was one of the lucky few to snatch them up and it took a little bit to figure out what it was, but after a little bit, I […]
Web marketing for tourists 2.0
So I was asked one day to speak to a group of graduate students from George Washington University about how we at the Washington, DC Convention & Tourism Corp. (WCTC) use our website to reach out to potential/future visitors and also to talk about Web 2.0 and its applications on tourism. I remember being asked […]
Technology helping veterans
In a really cool story, CNN has an article that talks about how the US Army is taking advantage of the advancements in technology to help make life easier for the returning soldiers who unfortunately were wounded in combat overseas in Iraq and Afghanistan. Marine Lance Cpl. Joshua Bleill tragically lost both his legs in […]
Getting paid to be social
So an article posted on Simply-Communicate.com talks about how a company in England is promoting the use of social media by its employees while the common trend is to shy away from it. What’s intriguing about this is that the company, BT, is asking its young graduates that they hire to spearhead this campaign. And […]
Yahoo to layoff hundreds of staff to try and catch up
So have I told you about Twitter? It’s great. I get to find out about the latest news in my industry from folks and one great source of news is Techmeme. Announced today and published in the New York Times, Yahoo has decided to layoff hundreds of their staff in an attempt to save the […]