Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Network Solutions

CrunchUp Wants To Show You How it is in Real-Time

This Friday, technology blog TechCrunch, brings to the San Francisco Bay Area a special event called CrunchUp – a conference mashup designed to bring brilliant minds together to explore and map out different paths that the technology stream can take. Hosted by TechCrunch’s IT editor Steve Gillmore and the creator of blog, Michael Arrington, this […]

Events

Getting Social In Real Life With The Social Media Club

It’s fascinating how people use social media. Really. It’s definitely a means of communicating with one another and getting people sharing common interests. If enough people are interested, then perhaps an organization forms. This is exactly what will happen this Saturday in the San Francisco Bay Area. Organized through the work of Barbara Drady and […]

Marketing

Crowdsourcing Your Employee Requirements.

Last week while walking through the streets of San Francisco, I was reading a tweet by Forrester Research analyst Jeremiah Owyang that stated electronics retail giant Best Buy was looking to hire a digital strategist. Immediately I clicked on the link and read something amazing: they were looking for someone who at the very least […]

Marketing

Why Are You Still Spending Money Offline?

I’ve always been a die-hard promoter of the Internet. I’ve loved working on campaigns and telling people why they need to be marketing in the online space for several years and truly enjoyed its scalability and the advancements that have been made. Supposedly that makes me an evangelist? Well in the right context, I would […]

Social Media

Crispin Porter + Bogusky Going For Purpose Than Design Is A Smart Move

Announced just this month, world-famous agency Crispin Porter + Bogusky (CP+B) have created what is probably the most social that I’ve seen an agency become thus far. When is it that all agencies will fully embrace social media? In the case of CP+B, they seem to acknowledge that conversation is something they can have some […]

Social Media

Is It Better To Be Retweeted or Have Comments?

I’ve written over 400 blog posts since I’ve started this project and I’ve noticed a couple of things: Depending on the topic and headline, my blog posts are sometimes retweeted on Twitter. I have received a decent amount of comments on this blog – not to the standards of Mashable or TechCrunch, but a few. […]

Email Marketing

The Holy Grail: Having A One-Stop Shop For Online Marketing

Last week I received a great Facebook message from Michael McCarthy and it got me thinking a bit. Essentially he’s starting his own retail business after apparently leaving Nestle USA and asked me for some insights. He was looking for some form of technology that was a “one stop marketing portal that will help manage […]

#FollowFriday

#FollowFriday: Movers & Shakers, Pt. 3

This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity originally started through Lijit’s own Micah Baldwin to help connect Twitterers.  For this week’s selection, I’m continuing the series of folks I follow that I feel are making a difference or having some sort of impact in […]

Marketing

Got Whuffie? Then You’ve Got Social Cred

I probably didn’t need to buy this book. I’m serious. I probably didn’t. I’ve heard so many good things about Tara Hunt, the author of The Whuffie Factor, on her speaking and presentations and how awesome they are. So when I finally got a chance to hear her speak, it was about five of the […]

Marketing

A Talking Dog. A Purple Cow. Something Unique & Creative.

Just last week I was fortunate enough to watch the movie Up! in the theatre and the above scene got me thinking about one of the character’s reaction and how it relates so closely to one of my favorite books, The Purple Cow by Seth Godin. In the above clip, the stars of the movie […]