Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Marketing

The Power Behind A Sale Is With The Relationship In Real Life?

As shocking as this turns out, it appears that a recent eMarketer.com report has the role of the influencer not in the hands of the bloggers or the marketers, but rather the friends you associate with…in real life. Yes, that’s right. The study pretty much states what us online marketers have been saying the complete […]

Social Media

Does YouTube Deserve To Be Playing In Hulu’s Court?

When I think about user-generated video content, the first place that I go to is YouTube. Where do you go? Isn’t that what the core competency of YouTube is to be? A holding place for video enthusiasists to publish their home videos, event coverage, and other stupid stuff they’ve filmed with their friends to post […]

#FollowFriday

#FollowFriday: People Who Inspire Me

This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity originally started through Lijit’s own Micah Baldwin to help connect Twitterers.  I was recently asked who taught me my leadership skills and that started my thinking about who I follow that inspires me in some way, shape […]

Marketing

Should Agency’s Be Responsible for User-Generated Content?

In a recent conversation that I had with two different friends from two very different agencies, a topic about how they are responsible for being the “face” of their client on social networking sites and applications. I can see from a company size standpoint how agencies find the need for them to maintain the online […]

Social Media

Social Media Professionals Teach You Their Secrets In 100 Interviews

In an earlier post that I wrote on Network Solutions entitled “Learning all you can through 100 interviews“, I called attention to the awesome job that three friends were doing with their own “startup project“. Basically the goal for them was to meet and talk with 100 people during the recent South by Southwest interactive […]

Social Media

#CNNFail: Why Traditional Media Is Failing to Understand The Web

While I think this may apply to all the major networks and forms of traditional media, I think the brunt of this is probably directed towards CNN, since apparently on Twitter, it’s created a whole new trend called #CNNFail. When someone typically says “Fail” these days, it usually means that a specific product, brand, service […]

#FollowFriday

#FollowFriday: The Capital Innovators

This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity originally started through Lijit’s own Micah Baldwin to help connect Twitterers. For this week’s selection, we’re jumping to the right coast of the United States to check out the awesome folks in the DC Metro/Mid-Atlantic region and why […]

Marketing

Does Social Media Influence Travel Decisions?

A recent tweet by Nathan Kam, a PR executive on behalf of a tourism organization, asked whether social media played any part in the decision making process of determining where people stay, visit or what they do on their next vacation. My response? Yes, social media absolutely plays a big role in how people make […]

Marketing

Why The San Francisco MUNI System Needs To Be Online

I’ve lived here in San Francisco for nearly a year now and everywhere I’ve gone in the city I’ve ridden the public transit system known as MUNI. It’s an alright mode of transit when you want to get from point A to point B, but the one thing that I’ve noticed is that it’s hard just […]

Marketing

It’s All About Timing

Recent events have motivated me to write this blog post. Often times I find myself thinking about topics to write about and then soon enough, a new event happens whether it be a marketing campaign, news, technology development, etc that just reinforces my topic. This post is no exception to that rule. It’s all about […]