Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Email Marketing

Basic Bootcamp For Email Marketing

I once wrote a blog post that covered what some important, yet confusing and probably overlooked, piece of legislation passed by the United States Congress several years ago. After writing that blog post, I was looking at what the theme of it was. Originally it was supposed to cover just what the piece of legislation […]

Social Media

Twitter Me This: A New Twitter Homepage Is Unveiled.

Surprise! Surprise! The fine folks at Twitter have just released a new design for their homepage and it seems to be all the buzz on the Internet world. I must say that at first it looks a lot different than the original design and after taking a closer look, I’m pretty impressed about it. One […]

Marketing

iStrategyLabs: Solving Problems For Companies Through Use of Social Media

I’ve been a fan of Peter Corbett’s for quite some time and there’s just no reason why I shouldn’t. If you’re thinking that this is a rehash of my #FollowFriday post where I called him one a “Capital Innovator”, I’m sorry to disappoint you as I’m not calling attention to that post, but rather I’m […]

Social Media

Today’s Business Brought To You By Twitter.

I’m going to be honest – I got the idea for this blog post from a tweet that I saw from Christopher Peri, creator of the Twitter application TwittFilter. It was a simple tweet: “Twitter is the new business card” and that struck a chord with me immediately. Having gone to numerous events and conferences […]

Network Solutions

A Convergence of Talent & Startups is Set to Go Down at Twiistup

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on July 7, 2009. A truly unique experience is about to happen in the land of Hollywood and Sunset Blvd in Los Angeles. At the end of this month, the City of Angels will play […]

Marketing

Brand Engagement Measured On The Social Web

Earlier this week, Altimeter CEO & co-author of the marketing book Groundswell, Charlene Li, published a new report that features an analysis on the top 100 brands based on their level of engagement. With the new report & an online tool called ENGAGEMENTdb, Li provides us with some interesting insights on how some prestigious (and […]

Marketing

Dear President Obama: When Will You Start Talking “To” Us, Not “At” Us?

For the past several years, I’ve put up with politicians getting used to technology and then finding themselves being “successful” in their political campaigns because they’ve “discovered” social media. I find it especially troubling when the only time people communicate with the public is when they actually need them (e.g. votes on election day or […]

Email Marketing

Understanding Emails Will Help Car Dealerships Understand Customers

Nearly two years ago, I relocated myself to the Washington, DC Metro Area and realized that I needed a car. Having never bought a new car before, I consulted my father and he helped me pick out some cars that I might be interested in. Once I’ve selected the make and model that I wanted […]

Marketing

Monitoring Content Can’t Be This Easy. LazyFeed Says It Can.

At last Friday’s TechCrunch event, several startups were featured with some even launching or releasing new products that very day. LazyFeed just happened to be one of them, but with an interesting twist. Don’t let the name fool you. LazyFeed isn’t some “crazy web application that outsources the services to India where they’ll report back […]

Network Solutions

Exploring It All With The Conversation Prism

Back in August 2008, the author of the book Putting Public Back In Public Relations and creator of the term “PR 2.0”, Brian Solis released the Conversation Prism infographic. But what exactly is this Conversation Prism? According to Solis, it’s to help “provide a visual representation of the true expansiveness of the Social Web and […]