Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
Why Are You Still Spending Money Offline?
I’ve always been a die-hard promoter of the Internet. I’ve loved working on campaigns and telling people why they need to be marketing in the online space for several years and truly enjoyed its scalability and the advancements that have been made. Supposedly that makes me an evangelist? Well in the right context, I would […]
Crispin Porter + Bogusky Going For Purpose Than Design Is A Smart Move
Announced just this month, world-famous agency Crispin Porter + Bogusky (CP+B) have created what is probably the most social that I’ve seen an agency become thus far. When is it that all agencies will fully embrace social media? In the case of CP+B, they seem to acknowledge that conversation is something they can have some […]
Is It Better To Be Retweeted or Have Comments?
I’ve written over 400 blog posts since I’ve started this project and I’ve noticed a couple of things: Depending on the topic and headline, my blog posts are sometimes retweeted on Twitter. I have received a decent amount of comments on this blog – not to the standards of Mashable or TechCrunch, but a few. […]
The Holy Grail: Having A One-Stop Shop For Online Marketing
Last week I received a great Facebook message from Michael McCarthy and it got me thinking a bit. Essentially he’s starting his own retail business after apparently leaving Nestle USA and asked me for some insights. He was looking for some form of technology that was a “one stop marketing portal that will help manage […]
#FollowFriday: Movers & Shakers, Pt. 3
This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity originally started through Lijit’s own Micah Baldwin to help connect Twitterers. For this week’s selection, I’m continuing the series of folks I follow that I feel are making a difference or having some sort of impact in […]
Got Whuffie? Then You’ve Got Social Cred
I probably didn’t need to buy this book. I’m serious. I probably didn’t. I’ve heard so many good things about Tara Hunt, the author of The Whuffie Factor, on her speaking and presentations and how awesome they are. So when I finally got a chance to hear her speak, it was about five of the […]
A Talking Dog. A Purple Cow. Something Unique & Creative.
Just last week I was fortunate enough to watch the movie Up! in the theatre and the above scene got me thinking about one of the character’s reaction and how it relates so closely to one of my favorite books, The Purple Cow by Seth Godin. In the above clip, the stars of the movie […]
What “American Idol” Can Teach Us About Crowdsourcing
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on May 27, 2009. If you’ve been living under a rock over the past few days, you may not have known that a new American Idol was crowned. But we’re not here to debate whether […]
#FollowFriday: Authors Who Rock
This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity originally started through Lijit’s own Micah Baldwin to help connect Twitterers. This week will focus on the authors who have written some of the best books that I’ve read recently and are on Twitter. I’ve been fortunate […]
Changing the Paradigm of the Status Update
A while ago, I saw an interesting idea by Brian Solis on Twitter which I didn’t manage to mark as a “favorite” unfortunately, but the principle was rehashed during a panel discussion at TWTRCON in San Francisco last month. That idea was the evolution of the “status update” or more importantly how should Twitter’s trademark […]

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