Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Marketing

We Would Have Paid Attention To Your Tribute, But You Didn’t Tell Us It Was In 3D.

Tonight was the 52nd Annual Grammy Awards and for the most part it was pretty good- in fact, I’m still watching it while I’m writing this post. In the middle of the broadcast, they decided to honor legendary King of Pop Michael Jackson for his outstanding work with a stunning tribute by Celine Dion, Jennifer […]

Marketing

The Digital Coast’s List of Social Media Influencers

I’ve now spent a whole year here on the West Coast and have made a lot of new friends and connections…but some really stand out and I’d like to share with you these individuals who either blog, tweet, vlog, podcast, lecture, etc online and can teach us all a good valuable lesson on how to […]

Email Marketing

A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part III)

The last part of a three-part series of email marketing tips that you can do to help improve your direct marketing efficiency. These tips were sent once a week in 2009 by Blue Sky Factory and I’ve chosen to aggregate it here. If your organization sends a monthly newsletter, consider using anchor tags. Anchor tags […]

Email Marketing

A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part II)

This is part two of a three-part series where I’m going to be listing part of the 52 tips on what you could do to make sure your email marketing strategy is an effective one. These tips were provided by Blue Sky Factory throughout 2009 when they sent out an email marketing tip once a […]

Email Marketing

A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part I)

With a brand new year, it’s probably a good way to kick start your online marketing efforts. And if you’re doing any form of email marketing, then don’t continue doing it the same way you’ve been in the past – especially if it isn’t working. Don’t just sit around and wonder how you can do […]

Marketing

Finding Your Influence Is Just A Placebo. Edelman May Be Harvesting Your Data.

We all want to know who in the industry is an influencer. It seems that the first place people may look to find folks to reach out to these days would be on Twitter. But how can you find out how influential these people are? One you probably rely on looking at their conversations and […]

Social Media

Bringing Social Gratitude Back By Showing What You’re Thankful For.

In light of it being Thanksgiving in the United States, I thought I would take time from my day to bring something to your attention that will really bring the meaning of “thanks” back into context. With social media, a lot of talk has centered around commercialism and using social media to conversate with one […]

Marketing

Hey Forrester, The Future of Agencies Should Include Evolution.

Earlier this month, Forrester Research analyst Sean Corcoran wrote an interesting post on where the future of agencies was heading. He reminisces on how big name agencies have practically been household names – agencies by the names of McCann Erickson, Young & Rubicam, J. Walter Thompson, Ogilvy, and Saatchi & Saatchi and many others. But […]

Enterprise

What Does Marc Benioff Really Have to Say About the Cloud at Dreamforce 2009?

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on November 18, 2009. I’m sitting here at the 2009 edition of the Dreamforce Conference to listen to Salesforce CEO Marc Benioff discuss his thoughts about the cloud and any potential announcements he may have about […]

Marketing

Lead or Follow. But Don’t Call Yourself An Expert.

I have nothing against the professionals who are knowledgeable in their own respective fields. Really. What I think would be in poor taste is for people in rather new fields to call themselves “experts”. For marketers, when we’re trying to get into a particular industry and reach out to the masses, we’re looking for people […]