Author
Ken Yeung
Open Question: Is There A Uniform Twitter Metric Out There?
How do you measure the amount of original tweets on Twitter about your news? Is there such a thing as a metric? With Twitter, you’re going to find that when someone wants to talk about your product, company or news, it’s relatively difficult to assess how much talking has been done. Why? It’s because there’s […]
Tips On Pitching To Avoid That Jaded Journalist
I’m not a PR person. I never claimed to be. I’m a marketer through & through, but I’m finding that it’s really hard to simply segment yourself off into a specific profession. In the age of communication, a marketer can no longer be just that. And I’ve been learning all about that at my current […]
Coming Full Circle To SXSW & This Time I’m Photographing It All
A year ago around this time, I found myself taking a big risk by going to my first conference. I had just moved to San Francisco and began networking with people in the technology and Internet industry, but I found out that this one conference would be good because I’d be able to network with […]
We Would Have Paid Attention To Your Tribute, But You Didn’t Tell Us It Was In 3D.
Tonight was the 52nd Annual Grammy Awards and for the most part it was pretty good- in fact, I’m still watching it while I’m writing this post. In the middle of the broadcast, they decided to honor legendary King of Pop Michael Jackson for his outstanding work with a stunning tribute by Celine Dion, Jennifer […]
The Digital Coast’s List of Social Media Influencers
I’ve now spent a whole year here on the West Coast and have made a lot of new friends and connections…but some really stand out and I’d like to share with you these individuals who either blog, tweet, vlog, podcast, lecture, etc online and can teach us all a good valuable lesson on how to […]
A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part III)
The last part of a three-part series of email marketing tips that you can do to help improve your direct marketing efficiency. These tips were sent once a week in 2009 by Blue Sky Factory and I’ve chosen to aggregate it here. If your organization sends a monthly newsletter, consider using anchor tags. Anchor tags […]
A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part II)
This is part two of a three-part series where I’m going to be listing part of the 52 tips on what you could do to make sure your email marketing strategy is an effective one. These tips were provided by Blue Sky Factory throughout 2009 when they sent out an email marketing tip once a […]
A Year’s Worth of Email Marketing Tips From Blue Sky Factory (part I)
With a brand new year, it’s probably a good way to kick start your online marketing efforts. And if you’re doing any form of email marketing, then don’t continue doing it the same way you’ve been in the past – especially if it isn’t working. Don’t just sit around and wonder how you can do […]
Finding Your Influence Is Just A Placebo. Edelman May Be Harvesting Your Data.
We all want to know who in the industry is an influencer. It seems that the first place people may look to find folks to reach out to these days would be on Twitter. But how can you find out how influential these people are? One you probably rely on looking at their conversations and […]
Bringing Social Gratitude Back By Showing What You’re Thankful For.
In light of it being Thanksgiving in the United States, I thought I would take time from my day to bring something to your attention that will really bring the meaning of “thanks” back into context. With social media, a lot of talk has centered around commercialism and using social media to conversate with one […]
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