Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Marketing

MySpace’s Reinvents Itself Slightly, But Skepticism Remains On Future

October has been filled with several different logo changes, some that may have been denounced by the public and now another major change is set to emerge, specifically in the social networking world. The website undertaking this daring rebranding effort? MySpace. Yes. MySpace. Remember them? In the 90s and early 2000, MySpace was the place […]

Network Solutions

Flowtown: The Small Business Toolkit To Help Better Connect You To Your Customers

This is a cross-blog post from Network Solutions Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on October 15, 2010. Have you ever wondered what you should do with that growing database of yours? There’s a whole wide world of social media out there, but it can be quite confusing and you […]

Social Media

Backlash Imminent: Something Jason Calacanis Said About Blogging Made Sense

A while ago I read an interesting article on The Next Web and also on the Guardian that talked about serial entrepreneur Jason Calacanis’ recent news that he was planning on starting his own conference called the Launch Conference that would rival that of TechCrunch Disrupt. I must admit that the point that I’m about […]

Marketing

Rick Sanchez, CNN’s Social Media Host, Screws Up & Now You Worry About The Community

We all know how social media has changed the way that information is passed around the world. It has greatly contributed to the whole “citizen journalist” concept and one of the major breakthroughs was with the @breakingnews account on Twitter that amassed a huge following because it broke news from around the world way faster […]

Social Media

Thanks Zuckerberg: I Applaud Your Philanthropy Despite Your Motives

So by now you probably have heard that Facebook founder, Mark Zuckerberg, has done something pretty remarkable. Last week, he appeared on the Oprah Winfrey show on the heels of the upcoming release of The Social Network, an unofficial look at how the social network was started. But it wasn’t to argue against the movie or […]

Events

Seven Video Interviews That Showcase The Power of Social Media

Last month in Seattle, I was fortunate enough to attend Gnomedex 10 – supposedly the last of its kind run by tech geek, Chris Pirillo (@chrispirillo). While I thoroughly enjoyed the presenters who gave rousing talks about how technology has affected their lives and their jobs, I took to the hallway to find out what […]

TheLetterTwo

Another Year With Another Moment of Reflection

I’m a bit behind on this, but nevertheless I thought I’d mark this occasion once again. If you’ve been keeping track of my adventures, you might be aware of the significance of this month…it marks my second year here in San Francisco living out what might be considered my dream…and there have certainly been some […]

Marketing

The Social Media Bill of Rights for Customers

In my last post, I raised an interesting point about how one brand was not truly understanding how Twitter worked. And this has led me to write this follow-up post talking about what brands should expect to give to their customers. Just like the airline industry has started to implement “passenger bill of rights”, so […]

Marketing

Brands That Are All A’Twitter But Not Tweeting Shows No Understanding

Recent events have brought to my attention the Embassy Suites Twitter account and I must say that I’m a bit disturbed by what they have on there. I applaud them for being on Twitter, but sadly based on reading their tweets, it’s missing the point and, dare I say, doing it wrong? First of all, […]

Marketing

Facebook Ventures into Location-Based Services – But Is There a Dark Side?

By now, you’ve probably been aware of Facebook’s latest announcement regarding its move into the location-based arena. Called Facebook Places, the social network is banking on its 500 million monthly active users to start checking into places and basically do what millions have been doing with Foursquare and Gowalla. Within the social media space, Facebook would […]