Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Marketing

iStrategyLabs Spreads Its Wings & Reaches San Francisco

I’m pretty amazed as to the growth of businesses during a time of a recession so it’s probably no surprise that I’m reporting on iStrategyLabs and their recent advancements into the west coast. Run by its CEO, Peter Corbett, iStrategyLabs has done a phenomenal job within its early existence. Having just celebrated its two year anniversary, this […]

Marketing

Proof Your Offline Needs To Be Online.

I came across this interesting online video through my friend Daynah and thought that it was an interesting view at how there has been an incredible shift from the offline to the online. We all know that traditional media is failing in its attempt to try and be the dominate form of communication. We’re flocking […]

Marketing

Putting The Cards On The Table With The FTC Full Disclosure.

I would be remiss if I didn’t cover the latest guidelines released by the Federal Trade Commission as it relates to the liability and responsibilities of the blogging community so let’s take a look at the repercussions of this new policy, okay? In January 2007, the Federal Trade Commission (FTC) decided to nudge their way […]

Network Solutions

Taking Crowdsourcing to a Grandeur Level. It’s City Sourced.

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on October 1, 2009. Kevin Rose, the founder of Digg, got excited about this company – and business & technology reporter Sarah Lacy even said that it was on the road to being something that […]

Marketing

What’s The Value of Twitter Domains vs Web Domains?

I had an interesting talk with my friend Drew Olanoff last Tuesday and he told me about his new idea for raising money to help fight cancer. In case you don’t know Drew, he’s the mastermind behind the ever-popular and perhaps one of the most charitable events in the tech industry and it’s all going […]

Marketing

oneforty Creates The Ultimate Twitter App Store. Take That Apple!

It was inevitable. Someone was just going to put it together. Well someone did. Laura Fitton, author of the incredible book Twitter for Dummies has put together an incredible directory that lets the Twitter community “discover and share tools and services that make Twitter valuable”. No longer are you stuck with simply sitting there and wondering […]

Social Media

Keeping An Eye Out For Those Tricky Twitter Spammers.

After reading a post on Los Angeles blog, lalawag, I thought it would be insightful to put something together myself. A while back I wrote a post commenting on how the number of people following you on Twitter were rather irrelevant and I still stand by it – although everyone’s ego is always getting the […]

Marketing

Let’s Face It: We Don’t Know How To Optimize This Traffic.

Everything related to campaigns and marketing programs are all required to answer the one crucial question: What is the return on investment (ROI)? What does this mean? It’s all about metrics and analytics. What statistical data can you provide to your team and your bosses to help justify why certain spending is necessary online. In […]

Marketing

Testing The Theory That Social Media Isn’t A “Field”.

Last Thursday, at an event called Lunch for Good, I was talking to Susan Tenby who informed me about an interesting debate she was having with someone on Twitter where the core issue being discussed was whether or not social media, in all its glory, actually constituted being considered a “field”. Is it more than […]

Network Solutions

Eye-Fi Technology Lets You Share Photos Instantly & Virally.

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on September 16, 2009. Some of you may know that I’m an avid photographer. I like to carry around a nice professional camera when I know I’m going to events simply because I love to […]