Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
Starting A Whole New Era With A New Website
I must say that my latest endeavour to be created started after my last stint at employment. While it was unfortunate that I’m back on the market looking for work, I found yet another positive twist to my bittersweet freedom. I found inspiration to reinvent myself…albeit slightly. After having a pretty thorough talk with Jeremy […]
MUNI Cheapens Its Brand By Not Updating Its Web Presence
We’re all in a crisis now…economically speaking, of course. Budgets are as tight as they possibly could be, but things just aren’t getting any better. As a result of this budgetary crisis, businesses and even government agencies are resigning themselves to cut services to their constituents. One such organization that has affected me is the […]
Building A Long-Term Brand Strategy With Mobile & Virtual Games
Earlier this week, I had a great conversation with my friend and founder of the MIX Agency, Vanessa Camones, at the Web 2.0 Expo here in San Francisco. During this conversation, we were speaking about a new company that was launched during the event that focused on building games across a variety of platforms. It […]
To Social Networks & The Internet, Your Privacy Isn’t Private. Lock It Down.
There’s been a lot of talk lately surrounding privacy and social networks like Facebook and geo-location services (FourSquare, Gowalla, Google Latitude, etc.) and I have been meaning to write a post about this issue for a while now. In light of the recent f8 conference and how reports surface that founder Mark Zuckerberg feels that […]
How To Maximize Your Facebook Fan Page To Generate Real Results
This is a cross-blog post from Network Solutions Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 21, 2010. For companies interested in getting into the conversation on social networks and going where their customers are, the one area to definitely consider is Facebook. One of the most popular social networks, […]
Finally! Research Shows Just How Popular Twitter Is Beyond The “Cool Kids”
Being here in Silicon Valley has made me remember from time to time that what happens here in this sheltered ecosystem is not always the same elsewhere around the country, let alone the world. The fact that we’ve probably adopted more usage of location-based services like Foursquare or Gowalla doesn’t mean that businesses in places […]
Check-In’s vs. Hidden Items: Which One Rules Location Based Services?
Last month, at one of the largest technology and Internet-focused conferences in Austin, Texas known as South by Southwest, two location-based services collided to see which one had true staying power. They both relied on checking into a location and sharing it with their friends. Both of them had an entertainment component attached to it […]
It’s Easy To Make A Video, But Takes A Lot To Make It Viral
This is a cross-blog post from Stage Two’s website where I worked and wrote on their blog. Originally posted on Stage Two’s blog on March 1, 2010. Last year, I was very fortunate enough to attend the Inbound Marketing Summit hosted by Chris Brogan and Justin Levy. It was there that I was first introduced to […]
“Engage” Brings A Whole New Strategic Look On Social Media & Communication
Today I finished reading another book written by a serial author and social media influencer. The author is someone who is probably highly respected in the communication field and is also asked to speak on a variety of topics, including about how to become more human with your customers and putting a new perspective on […]
Social Media Analytics Demystified: Creating Building Blocks For Measuring
In my last post, I spoke about the Social Media Analysis report produced by Altimeter Group’s Jeremiah Owyang and Web Analytics Demystfied’s John Lovett, wherein companies wishing to engage in social media analytics needed to make sure that their business objectives were tied in properly with what they wanted to analyze before they went off […]
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