Author
Ken Yeung
Ten Things To Improve Your Engagement With Customers
Have you ever wondered what you could do to help improve your communication with your customers? Marketing is no longer all about selling and pitching your products and hoping that they’ll wise up and buy it. Rather, as you’ve probably heard over and over again, the customers have ALL the power. They are in a […]
10 Foursquare Badges We’d Like Made To Honor Community Service
Editor’s Note: This post was initially published on Stage Two’s website on March 24, 2010, and co-authored with Jeremy Toeman. At this year’s South by Southwest Interactive conference (SXSW), geo-location service Foursquare released 16 new badges that users could earn – all of which had different requirements. For those using services like Foursquare or even Gowalla, the […]
Silos Are For Farmers. Don’t Keep Your Marketing Programs In Them.
There’s way too many things going on with marketing these days. Whether it’s print advertising, broadcast, websites, emails, online advertising, banners, radio, or even social media, the hard task people are apparently coming across is just how do they make them synch together. Unfortunately it seems a majority of companies are still debating this since […]
Decompressing: How I Ran Through SXSW
I’m back from my second year at the South by Southwest interactive conference and I must say that it was a totally new experience for me. And while there have been posts written condemning SXSW as a place full of douchebaggery and others praising it for being a great one, I’d like to think that […]
How The Pogoplug Saved My Digital Life
Every once in a while I’m glad that things happened the way that they did – even during times of crises. This time, my life could have really went down the toilet if it weren’t for the fact that I had one gadget that I have: a Pogoplug. What exactly is a Pogoplug? As clear […]
Survival Tips For South by Southwest 2010
We’re less than one week away from the 2010 edition of South by Southwest Interactive in Austin, TX and I thought I’d put together a bit of a travel & survival guide on how to really do this year’s conference. Last year I wrote a blog post with some insights and since this is my […]
Case Study: How The Tsunami Probably Hit More Than Just Hawaii
I’m not originally from Hawaii, but I did spend a great deal of my years there visiting friends and family. Needless to say, I have a lot invested in this island state and when something impacts it, I’d really like to keep watch and pay attention. This past weekend just reinforced that belief with the […]
Open Question: Is There A Uniform Twitter Metric Out There?
How do you measure the amount of original tweets on Twitter about your news? Is there such a thing as a metric? With Twitter, you’re going to find that when someone wants to talk about your product, company or news, it’s relatively difficult to assess how much talking has been done. Why? It’s because there’s […]
Tips On Pitching To Avoid That Jaded Journalist
I’m not a PR person. I never claimed to be. I’m a marketer through & through, but I’m finding that it’s really hard to simply segment yourself off into a specific profession. In the age of communication, a marketer can no longer be just that. And I’ve been learning all about that at my current […]
Coming Full Circle To SXSW & This Time I’m Photographing It All
A year ago around this time, I found myself taking a big risk by going to my first conference. I had just moved to San Francisco and began networking with people in the technology and Internet industry, but I found out that this one conference would be good because I’d be able to network with […]
You must be logged in to post a comment.