Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
All eyes are on YouTube…
With the rumoured purchase of YouTube by Google for $1.6 billion last week, it turns out that if these reports were true, then that number is probably likely to increase after reports surfaced this morning of a content partnership between the broadband video provider and CBS. On the heels of YouTube’s previous arrangement with Warner […]
Entertaining yourself online…
Back in the day, when computer gamers wanted to entertain themselves, they turned on the computer, inserted a floppy disk (or soon to be 3.5″ floppy and eventually a CD-ROM) into their computer or simply played their video game console either with a friend or by themselves. The point being that regardless of how many […]
Google buys another powerhouse…
Just about an hour ago, the Wall Street Journal reported that search engine powerhouse Google, Inc. was in talks to purchase YouTube. After this purchase is complete, which may not be for a few days as it is still in its initial stages and is still purely rumour at this point, it could add a […]
E-mails in the public domain…
In the wake of the Rep. Foley scandal with the inappropriate contact with a congressional page, companies are definitely taking what they put into their e-mails more seriously. I just heard a newscaster on NBC4 in Washington D.C. mention that corporate companies are telling their employees to be careful what they put in e-mails – […]
Just how much can your website be worth?
Social networks are being gobbled up left and right these days. From Rupert Murdoch’s acquisition of MySpace.com and YouTube by AOL, anything created these days online can wind up being worth millions or even billions within a matter of years. All that needs to be decided is whether to sell out and make big profit […]
Forced Vacations at Yahoo…
So the troubles for Yahoo continue as they announced today that they were ordering their US employees to stop work the last week of the year and not report to work. These efforts were due to the company’s attempt to reduce operating costs as they experience a downturn in online advertising revenue. Just another blow […]
Print ads to Web sites…
Last week, B-to-B online published an article about how print advertisements are taking advantage of the web by driving all traffic there. Here is a summary of what was said: Print advertisements role has been reduced from motivating its audience to purchase the product to driving readers to the company’s website. A company’s website has […]
Yahoo! declares third-quarter earnings shortfall…
In today’s news, Yahoo! announced that it would fall short of its third-quarter earnings due to declining advertisers on its network. The biggest loss coming from the decline in marketing by automotive and financial services. It would appear that the reason for the automotive marketing shortfall is due to its desire to cut costs (see […]
Online Marketing as a double-edged sword…
Five years ago, tragedy struck the United States. Now, before you jump to conclusions, this entry isn’t about the 9/11 attack, but rather on the effect the Internet has on spreading hate around the world. The Internet has proven to be an important tool in the war on terror — particularly for the Islamic extremists […]
Commercial website font standardization…
Yesterday I was asked an interesting question about the way that commercial websites look. After hearing that I was involved in Internet marketing, the question that followed was “why do some commercial websites make the size of their font so small that it’s hard for some people to read?” This referral to “some people” was […]