Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
Demystifying the Interactive Agency
I was recently in the midst of a tremendous opportunity here at work – I was tasked with the redesign of our organization’s website and the whole process really opened my eyes to the wide spectrum of what an interactive agency really is. First of all, there is no such agency. In my mind, an […]
The New 26 Definitions of Web Analytics
The Web Analytics Association recently released a new set of definitions for how to analyze the traffic that comes to your site. Are impressions really that important anymore? Who cares about page views? Are Hits the new tracking method? What about trying to track visitation on sites that use single page refreshes, like AJAX or […]
Vertical Response Announces Partnership with Google – Better Tracking, Anyone?
Perhaps one of the coolest things in the past few months to hit e-mail marketing – or at the very least a really cool thing, Vertical Response, a third-party e-mail marketing system employed by small to large scale companies throughout the world, announced a partnership with Google to use Google Analytics to better track user […]
It’s Advertising Week in Washington, DC
So it’s Advertising Week in DC in case you didn’t know. Marketing’s version of “Fashion Week” is produced by the Advertising Club of Washington, DC and sponsored by Discovery Communications, NBC4, the New York Times, and the Washington Post. This event runs from September 17-21 and happens throughout the city. Unfortunately this isn’t one of […]
Contextual Advertising Gone Awry…But is it ALL Bad?
In an Ad-Rants e-mail, there was this story about the horrible news on CNN.com that talked about the deaths of several members of our armed forces over in Iraq. The point of this posting was the fact that this ad was an unfortunate target of CNN’s banner ad-serving, which appears to be based on contextual […]
Now Just How the Hell Do You Format An E-mail?
E-mail marketing has proven to be a pretty tricky thing in the past few years, especially with people always trying to add all the glamour and glitz, but one thing remains the same: the K.I.S.S. method reigns supreme. When in doubt, “Keep It Simple…”and that’s key. Whether you do it in Cascading Style Sheets or […]
LinkedIn: The Business Professional’s Myspace
Since the social networking revolution of the 21st century, we find ourselves with plenty of social media but all targeted towards different niches. What do I mean by that? Well loookat a Myspace. It used to be aimed at teenagers and college students, but has now grown to include adults. It’s now an adult network […]
A New Website is Launched – BikeHawaii.com
FOR IMMEDIATE RELEASESeptember 9, 2007 TheLetterTwo.com redesigns website for Bike Hawaii (Washington, DC) – TheLetterTwo.com announces the redesign of BikeHawaii.com geared towards helping travelers to Hawaii experience the true outdoors of Hawaii and all its islands. Developed using HTML and Cascading Style Sheets, the site also incorporates some Flash work and will increase the visibility […]
Things To Get If You’re An Evangalist
I was thinking recently about all the do-dads and gadgets that someone would need just to be at the top of their game and promote the Internet and be a true evangalist for the Internet marketing industry. Initially, all it would take would be to have a laptop, scanner, and maybe even a digital camera, […]
Early Adopters are Great Sneezers
If you’ve ever read Seth Godin’s book “Unleashing the Ideavirus“, then you’ll understand what I’m talking about when I say that sneezers are great early adopters. I bring this up because of all the recent craze surrounding the iPod and new Apple products that tech guru Steve Jobs has done over the past week. On […]