Archive
Tag: Social Media
Bloggers may be influencers but don’t decide things for you
I write this blog post as a reaction to the Social Media Club Question of the Week in which they ask a simple question that requires something more than a blog post: Are bloggers responsible for getting the facts right? This isn’t necessarily a straightforward “yes” or “no” question because bloggers are supposed to be […]
The Hard Truth: Succeeding with anti-social media*.
If you’re an agency pilfering out social media advice to your clients, you might be constantly asked what’s the best way to come up with some winning strategies and campaigns. After some careful consideration and a further review of what’s going on in the social world, it seems that all the advice you’ve been given […]
Skittles: Great attempt, but you fall short of appeal.
One of the big topics of discussion today is the new Skittles website. What’s so fascinating about it? Well, thanks to the work of an outstanding agency, the Skittles site is loosely integrated with social media applications like Twitter, YouTube and Flickr. Yeah, you heard me right…I said loosely. Why? Well that’s because when you […]
A litmus test for social media experts
So I was thinking ealier today about writing something on how to gauge the true strength and qualifications of a social media expert. However, my inspiration for this post stemmed from reading Geoff Livingston’s blog posts on social media carpetbagging and tell-tale signs that you have a strong social media consultant and after further reading […]
The Attack on Conversation: a big mea culpa?
We’ve all been guilty of it…putting our foot in our mouth and saying something either over the air or online that we regret and can’t take back. I know I have, but when it comes to negativity or praise for our brand or company, why are people attacking how it’s handled? Over the past few […]
A Twestival in San Francisco?
Last night at Paradise Lounge, in conjunction with dozens of other similar events happening throughout the world, the San Francisco Twitter community came together to support Charity: Water, a non-profit designed to help provide clean drinking water to the world. What was this event? Why it was a Twestival? Perhaps one of the biggest events […]
How SocialCorp will help businesses but not you.
Out of the books that I have read so far in 2009, each has had their own theme and application to business and online marketing. SocialCorp: Social Media Goes Corporate by Joel Postman is nothing different. While you would like to figure this book has some application to everyday people, it’s main applicability extends to […]
Searching to be social
Yesterday was another great installment of the Silicon Valley/San Francisco chapter meeting of the Social Media Club. This night’s gala took place at the offices of Zannel, a mobile multimedia aggregation too – which we got to see the power of throughout the night. However, the topic of the evening was not about mobile marketing […]
Credibility & Common Sense
Last Tuesday in Mountain View, CA, social media expert Shel Israel gave his only talk about his upcoming book, Twitterville where he talks about the impact of Twitter on the business world. During the Q&A session, someone asked about how they could leverage the microblogging application to their advantage to help promote their expertise. The […]
What comes after Social Media?
On another message that came across my inbox via the American Marketing Association’s Special Interest Group (AMA-SIG), I read an interesting message with the topic “What comes after Social Media?“. Social media creates many opportunities for us to connect with clients and colleagues. How do you take the next step and interact with those contacts […]
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