Archive
Tag: Social Media
LinkedIn Adds Support For Native Video Sharing, Shutters Record App
LinkedIn has become perhaps one of the last online services to add native video support to its app. The company revealed on Thursday that it’s now letting some users either upload or create videos directly through its flagship app, a feature that it claims has been in high demand. The catch here is that only […]
Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’
Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from […]
End of Business as Usual: It’s Another Thing to KNOW Your Customers, Not Just Have Them
How do you view your customers? Do you create print ads, schedule media buys, develop websites and hope people will buy your products? Are you going out of your way to understand trends and evolving? If not, you’ve already doomed or stagnated your business. The marketing world has long been focused on selling and influencing […]
Pivoting To Survive: Businesses Need To Learn To Shift Attention To Their Customers
The world of business has drastically changed with the introduction of technology. No longer are businesses in control of their message. We all know that. Control has gone out the window. Sure, we all know that technology like social media has given a voice to the customer, but simply being on social networks like Twitter, Facebook, […]
Why Obama Visiting LinkedIn To Have A Town Hall Made Sense To Talk About Jobs
Earlier today, President Barack Obama visited the Computer History Museum to talk about jobs and the state of the economy in the United States. Now, regardless of your political views, there’s no denying that we are in some tough times. While this may seem like anything but a good photo opportunity for the sitting president […]
Set Your Social Media Marketing Ablaze With Wildfire Interactive’s Promotion Suite
Earlier this summer, I was privileged to attend an event hosted by Wildfire Interactive (@wildfireapp), where they announced a brand new program (video of presentation) designed to help companies make their efforts more social. From what I’ve seen, the company has become an enormous beacon helping to guide agencies and brands from the clueless fog of […]
The Social Media Bill of Rights for Customers
In my last post, I raised an interesting point about how one brand was not truly understanding how Twitter worked. And this has led me to write this follow-up post talking about what brands should expect to give to their customers. Just like the airline industry has started to implement “passenger bill of rights”, so […]
Screw Who ‘Owns’ Social Media, The Content Grid Decides It All
One of the constant issues that comes to mind when dealing with web marketing is who owns what. This is probably a more critical issue when dealing with social media because a major part of this solution is dependent on the creation of content. Without the content in place, there’s no context, and people won’t […]
Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media
We’ve all become exposed to a slew of social media tools and services that businesses might be interested in pursuing. But are we simply suffering from the dreaded shiny metal object theory? How can we present and validate our programs to our bosses instead of having our company viewed as taking advantage of the “flavor […]
To Social Networks & The Internet, Your Privacy Isn’t Private. Lock It Down.
There’s been a lot of talk lately surrounding privacy and social networks like Facebook and geo-location services (FourSquare, Gowalla, Google Latitude, etc.) and I have been meaning to write a post about this issue for a while now. In light of the recent f8 conference and how reports surface that founder Mark Zuckerberg feels that […]
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