Tag: Social Media

The two faces of Facebook

Being an interactive marketing evangelist, one of the big things that I’m having issues with resolving is how to use Facebook as a marketing tool for an individual. On a personal level, Facebook can be a typical social network site like Myspace or Friendster. However, for marketing professionals using Facebook, it can easily become a […]

Are Facebook pages worth anything?

A while ago, I was sitting and talking to one of my co-workers and they asked me a simple, yet interesting question: “What benefit do we get for having a Facebook presence?” After being asked this question, I had to figure out the best way to respond. My common answer is that it depends on […]

Racing to be first might not always be the best

I happened to read an earlier post on MSNBC featuring Mashable.com editor Adam Ostrow talking about how people can become overloaded by all the different web 2.0 startup applications emerging practically every day. Perhaps what I enjoyed best about this article was this quote that relates to all marketers out there that feel that they […]

Can politics and social media survive together? Robert Scoble seems to think so.

Are you down with the “Groundswell”?

Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy. What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method […]

The mighty Twitter has fallen. Who shall rise to take its place?

Over the past several weeks, hundreds of thousands, if not millions of  people have become quite irritated over the service (or lack thereof) by their technology dealer: Twitter. Like a powerful drug, Twitter has made the masses go cold turkey almost immediately for the slow and reduced service that we were all once accustomed to. […]

You THINK you know, but do you really know social media?

Thanks to @vanina on Twitter, I’ve found this great video that hopefully explains social media to folks in plain english using ice cream as a tasty and interesting analogy. I’d like to hear what you think about this video, produced by Lee LeFever of CommonCraft.com.

A marketer’s take on social networking’s mortality rate

In a recent post on the Social Times, Nick O’Neill, a social media newshound (and who seems to be right up there with Mashable, TechCrunch, and Read/Write/Web in reporting great bits of news), has written that social networking sites will be “dead in two years“. That’s an interesting observation, but I think it’s going to take […]

Break Time at SocialDevCamp East

So I’ve spent nearly several hours here at SocialDevCamp East at the University of Baltimore and I must say that I’m quite impressed with what’s been going on. Thank you to the organizers (David Troy, Ann Bernard, Keith Casey, and anyone else I forgot) for arranging cool sessions. I think that I’ve got some good […]

Mission: Impossible? How can UPS use social media to its advantage?

Yesterday, Ann Bernard (social media guru from WhyGoSolo – which is a site you must check out, by the way) posted on Twitter about her encounters with UPS and how she noticed on her receipt a message from UPS, which got me thinking about UPS’s perdicament. What exactly was the message that appeared on the receipt? […]