Archive
Tag: Social Media
Social Media Analytics Demystified: Are You Looking At The Big Picture?
As with most, if not all, web marketing programs, people and businesses want to know whether something is succeeding and returning the right values and numbers to justify any attempt at marketing to their customers. In the world of social media, this is no different. For companies interested in executing social media campaigns, finding the […]
SAS Bets Its Social Media Tool Can Predict Social Media Behavior
Last Monday, SAS, a leader in business intelligence and analytic services, announced that they were releasing a new social media monitoring tool in an already cluttered industry. With tools like Radian6, Biz360, Sysomos and ScoutLabs, the question on probably everyone’s mind was “Will this succeed?” Well from all accounts of what I’ve seen and heard, […]
Being Papparazi’ish Does Not Make You A Citizen Journalist.
I’m quite supportive of folks using social media and the web to their advantage as they want to report on the latest news. And it has worked pretty well in the past year or so since catching the attention of mainstream media. Whether it’s the historic 2008 presidential election, the Miracle on the Hudson captured […]
Testing The Theory That Social Media Isn’t A “Field”.
Last Thursday, at an event called Lunch for Good, I was talking to Susan Tenby who informed me about an interesting debate she was having with someone on Twitter where the core issue being discussed was whether or not social media, in all its glory, actually constituted being considered a “field”. Is it more than […]
My Heart Belongs To ‘Twitterville’ — Now In Book Form
I was privileged to attend Shel Israel’s recent book launch party in honor of his upcoming book, Twitterville. After reading his first book, Naked Conversations, which he co-authored with technology evangelist Robert Scoble, I was looking forward to what was coming up next. Since I’ve been living in San Francisco, I’ve had a chance to […]
Social Media Welcomes a New Bundle of Joy to the Internet: Lil’ Grams
Today the World Wide Web welcomes a new bundle of joy emerging out of the delivery room of startups. Once just a glimmer in its parents’ eyes, Lil’ Grams has emerged to become the next great social network for families. When I first reviewed the website, I thought it was something that would be considered […]
Brand Engagement Measured On The Social Web
Earlier this week, Altimeter CEO & co-author of the marketing book Groundswell, Charlene Li, published a new report that features an analysis on the top 100 brands based on their level of engagement. With the new report & an online tool called ENGAGEMENTdb, Li provides us with some interesting insights on how some prestigious (and […]
Crowdsourcing Your Employee Requirements.
Last week while walking through the streets of San Francisco, I was reading a tweet by Forrester Research analyst Jeremiah Owyang that stated electronics retail giant Best Buy was looking to hire a digital strategist. Immediately I clicked on the link and read something amazing: they were looking for someone who at the very least […]
Lil’ Grams: It’s TheKnot for Families to Cherish Precious Memories
Capturing the moment of your precious children is always a key thing for any parent. Whether it’s your first child or an additional bundle of joy in your household, I’m betting that you’re going to have friends and family knocking down your door to get a peek at the newborn, right? And then you’re going […]
How To Use FriendFeed To Disrupt Twitter’s Noise
During a discussion that I had with Brian Solis and Shashi Bellamkonda earlier this month, an interesting topic came up that led to me to write this post. One thing that has become apparent on Twitter is that there is way too much noise. How can people break through the clutter and get their voices […]
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