Archive
Tag: Marketing
How to Use AI for Marketing, the Non-Obvious Way
IN THIS ISSUE: A review of the book, “The Non-Obvious Guide to Using AI for Marketing” by David Berkowitz, a clear, practical resource for marketers trying to make sense of AI without getting lost in jargon or hype. Plus, why did Salesforce pay $8 billion for Informatica? Short answer: It’s the data. The Prompt Over a […]
HubSpot Expands AI Offerings With New Agents to Help SMBs ‘Play Big’
HubSpot has introduced new and updated AI-powered tools to help small and medium-sized businesses grow like their enterprise counterparts. Among the 200 features announced, the company unveiled four agents built on its Breeze AI platform: a customer assistant, a knowledge base tool, a prospecting assistant, and a content generator. While designed to help organizations scale […]
Searchquake: How Gen AI and Agents Are Reshaping SEO
IN THIS ISSUE: Dive into the changing world of search to better understand how artificial intelligence is disrupting where websites get their traffic from. Google’s dominance isn’t at risk…yet. But apps like Perplexity and OpenAI’s ChatGPT are a threat at its doorstep. BrightEdge CEO Jim Yu joins “The AI Economy” to share his observations and […]
Adobe Steps Into Its Orchestration Era With New AI Agents for Sales and Marketing
Adobe is the latest tech giant to embrace AI-powered agents for the enterprise. This week, the company introduced the Adobe Experience Platform Agent Orchestrator, a new service designed to build, deploy, and manage AI agents across the customer experience, sales, and marketing lifecycle. “The opportunities for AI and marketing are significant,” Anil Chakravarthy, President of […]
How Companies Are Unlocking AI’s Value Beyond the Hype
IN THIS ISSUE: Learn how companies are cutting through AI hype to build effective, winning strategies with the technology. Plus, OpenAI’s AI-powered search is now available to the public, marking a pivotal moment: Is this the end of traditional search as we know it? Will Google’s crown be at risk? Finally, don’t forget about this […]
Zendesk Extends AI to Handle Email and Voice, Enhancing Customer Support Across All Channels
Zendesk is expanding its AI agents to more digital channels where users submit support tickets. Previously limited to social media, these bots now also handle email and voice interactions. In addition, the customer experience company is announcing its Agent copilot is now generally available. These updates, revealed at the company’s AI Summit, build on the […]
Augie Launches Highlighter, an AI Tool That Captures the Best Moments from Long-Form Videos
Aug X Studios, creators of the AI-powered video platform Augie, have introduced Highlighter, a tool designed to help users effortlessly capture viral-worthy soundbites. Upload a long-form video and provide a prompt for what you’re looking for. Highlighter takes care of the rest—automatically extracting the most shareable moments for social media. This is the newest feature […]
Pinterest Rolls out Performance+, a Suite of AI-Powered Tools for Smarter Ad Campaigns
Months after its introduction at Cannes Lion, Pinterest officially released its suite of AI-powered tools designed to help advertisers streamline and automate their campaigns. Branded as Performance+, this offering promises to aid marketers in “[driving] lower-funnel performance by optimizing targeting, managing budgets or deciding how much to bid.” Pinterest boasts that its technology can save […]
How AI Impacts Customer Engagement
This week’s issue explores artificial intelligence’s impact on the brand-customer relationship. It’s a powerful tool for personalization, but, are brands really prepared to use it? Read on to learn about the state of customer engagement. Plus, check out the 40+ most important AI stories you may have missed this week. The Prompt Companies are turning […]
10 First-Timer Tips On How To Launch A Podcast
“We should start a podcast,” my friend Gregarious Narain told me. It was 2021 and we were looking for opportunities to create content—he as a startup founder and me as a two-time journalist searching for an outlet to interview exceptional personalities. That day’s planning ultimately led to us launching “The Created Economy” podcast. As we […]