Aug X Studios, creators of the AI-powered video platform Augie, have introduced Highlighter, a tool designed to help users effortlessly capture viral-worthy soundbites. Upload a long-form video and provide a prompt for what you’re looking for. Highlighter takes care of the rest—automatically extracting the most shareable moments for social media. This is the newest feature from the platform since it was made generally available last summer.
Once a video is uploaded into Augie’s system, Highlighter displays the original transcript. Users can select multiple parts of the script they want to highlight and create a composite video—it’s like marking up a textbook while studying. Alternatively, the tool supports natural-language prompting (e.g., “select all moments where the presenter discusses topics A, B, and C”), instructing Highlighter to curate relevant segments. Users can also dictate the length of the finished clip.
For brands, Highlighter can be helpful in quickly generating shareable clips of lengthy podcasts, keynote speeches, presentations, demos, interviews, or anything else. It will reduce the time it takes to assemble that short social media clip needed for TikTok, Facebook, Instagram or YouTube. This isn’t by accident—Augie Studio is made specifically for social media and video marketers, brand managers and creative advertisers.
The addition of Highlighter appears to follow Aug X Studio’s mission to create a platform akin to Canva, making video tools that anyone can easily use without the requisite technical background. Now, marketers won’t need to enlist the services of designers and videographers to clip videos—AI will do it, freeing up resources for more creative projects.
Highlighter is available today in public beta.
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