Archive
Tag: Marketing
Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media
We’ve all become exposed to a slew of social media tools and services that businesses might be interested in pursuing. But are we simply suffering from the dreaded shiny metal object theory? How can we present and validate our programs to our bosses instead of having our company viewed as taking advantage of the “flavor […]
Social Media Analytics Demystified: Are You Looking At The Big Picture?
As with most, if not all, web marketing programs, people and businesses want to know whether something is succeeding and returning the right values and numbers to justify any attempt at marketing to their customers. In the world of social media, this is no different. For companies interested in executing social media campaigns, finding the […]
Learning To Target Your Audience By Example.
There’s something to be said about trying new things. For me, I’ve been accustomed to working from behind the marketing realmn of it all. I have a marketing degree and am focused on pushing information out. But with me now being a social media strategist at Stage Two Consulting, I’m finding myself thrust into a […]
Spend More on Crafting Content to Gain More Bang For Your Buck
According to the Search Engine Marketing Professional Organization (SEMPO), concerning search engine marketing, nearly $13.5 billion was spent to promote sites and campaigns in 2008. Out of that $13.5 billion, 88% was spent on paid search ads alone and 11% was left to search engine optimization. Now does this seem like a logical thing to […]
Lessons learned from a website redesign
I’ve handled many website redesigns over the course of my career in the interactive and no matter whether you’re working on a small website, microsite, landing page, or mega-site employing the latest and greatest technology known to man for managing how to update a single piece of content, you’re always going to take something away […]
10 Ways To Be More Professional With Email
We’re all working professionals, right? You’ve used email before, right? Email. You know, the bit of content that you send out using Gmail, Outlook, Yahoo, Hotmail, and other web programs? What I’ve encountered over the many years of sending emails out back and forth is that many folks just don’t get how to send emails. […]
Credibility & Common Sense
Last Tuesday in Mountain View, CA, social media expert Shel Israel gave his only talk about his upcoming book, Twitterville where he talks about the impact of Twitter on the business world. During the Q&A session, someone asked about how they could leverage the microblogging application to their advantage to help promote their expertise. The […]
Social Media Works Regardless of Your Feeling On Buzz Words
On the AMA’s Special Interest Group (SIG) message board, marketing diva Toby Bloomberg wrote a post that caught my attention. Her remarks are aimed at a recent AdAge ezine that had a link to a report (free registration may be required) that talked about marketing executives’ reluctance to engage web2.0, social media, blogs because they were […]
No point in trying to control your message now…now is gone.
Every business & marketing book that I’ve read over the past several years have had some different meaning to me and the latest book by Geoff Livingston is no exeception. “now is gone” has been named as a book to read & is widely considered as a primer for executives & entrepeneurs to learn social […]
Bookmarks for January 5th
These are my links for January 5th The Brand You is Dead. Long Live The Brand You Build. « eyecube MediaPost Publications – Lessons In Online Branding: Valuable Doesn’t Always Mean Directly Measureable; Models Aren’t Always Right – 01/05/2009 Free E-book – How to Motivate Creative People (Including Yourself) | Lateral Action
You must be logged in to post a comment.