Archive
Tag: Marketing
X Tests $1 Annual Fee to Tweet to Once Again Stop the Bots
The company formerly known as Twitter says it will begin charging new users in the Phillippines and New Zealand the equivalent of $1 per year in order to “perform certain actions on the web version of the platform” (emphasis mine). X claims its so-called “Not A Bot” subscription program could help curb bots and spammers […]
Unleashing Creativity: Zealous Takes on Creators’ Tasks, Unburdens Time
Launching “The Created Economy” podcast in 2022 was the first time I considered myself a real creator. I knew it would be a long and arduous process, not only to get the show off the ground but also to keep it going. Unfortunately the adage “if you build it, they will come” doesn’t hold water. […]
How AI Search Might Impact Your SEO
Digital marketers dedicated years to optimizing websites, creating content tailored to keyword phrases in attempts to outperform search engine algorithms. However, the introduction of artificial intelligence (AI) in Microsoft Bing and Google may have completely transformed the landscape of search engine optimization (SEO), potentially playing a significant role in affecting site traffic. Making Search Work […]
Welcome to the New TheLetterTwo.com
Five years ago, I wrote a similar post to what you’re about to read regarding what you’ll see on thelettertwo.com. When I started writing more than 15 years ago, my blog was separate from my website. It was initially hosted on Blogger and rather than residing on thelettertwo.com, I opted for the subdomain blog.thelettertwo.com. In […]
User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital
A few years ago, companies clamored for solutions to help them capitalize on free media, the content people were producing on social media and voicing their support or displeasure about a particular product or brand. Companies created tools to facilitate communication from marketing managers and customer service agents to these influencers. Several, including Buddy Media […]
Klout’s Role in the Weaponization of Influence
For some, it’s considered to be the punch line to a joke or just a vanity metric. For others, it’s a badge of honor — the dispensation of the “+K” that for years, bolstered their designation as being what has become an overplayed term: influencer. With such a polarizing service, it’s not surprising that the […]
In ‘Intercom on Marketing’, Prioritize The Why Over The How
I’ve always had an affinity for marketing — it’s what I graduated with a degree in from university. And no matter whether I was working within interactive agencies, corporations, or even as a reporter for The Next Web and VentureBeat, I remained interested in how to help better connect people with technology and products. And there’s always something […]
Expedia Morphs Into A Travel Data Platform, With New Apps And Planning Tools
In the days before the rise of Airbnb, Kayak.com, Hipmunk, TripIt, and a slew of other travel-related services, three dominant forces dominated the travel industry: Orbitz, Travelocity, and Expedia. They still remain in operation today, but much of the spotlight has been shone on the likes of Kayak and Airbnb, with the latter being defined as a “decacorn”—a startup […]
Set Your Social Media Marketing Ablaze With Wildfire Interactive’s Promotion Suite
Earlier this summer, I was privileged to attend an event hosted by Wildfire Interactive (@wildfireapp), where they announced a brand new program (video of presentation) designed to help companies make their efforts more social. From what I’ve seen, the company has become an enormous beacon helping to guide agencies and brands from the clueless fog of […]
Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards
I’ll bet that you’ve played some sort of game on your phone, tablet device or even a laptop. And I’m betting that you’ve also probably played either Angry Birds or even Farmville. I’ll admit that I’ve placed the former, but what’s annoying is that on the Android marketplace, there Angry Birds version is filled with […]
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