Archive
Tag: AI and Marketing
Adobe Launches Acrobat Studio, Bringing AI to the PDF
Adobe wants to bring the PDF into the AI era. For more than 30 years, this business file format has been the workhorse of office communication. Now, Adobe is giving it a significant upgrade with Acrobat Studio, a new tool helping companies mine insights, inform decisions, and reformat these documents into polished, on-brand content—no design […]
Google Still Owns Search—But ChatGPT Is Winning on Action
New data from the enterprise SEO firm BrightEdge reveals how artificial intelligence is redefining the search industry. Does it suggest that Google’s dominance is coming to an end? No, but it shows what the next era of search is shaping up to look like, one where task-oriented assistants like ChatGPT increasingly handle decision-making and action, […]
Adobe Launches Firefly Mobile App, Adds AI Models from Ideogram, Pika, Luma, and Runway
Adobe’s image and video generation platform is coming to iOS and Android. On Tuesday, the company introduced its native Firefly mobile apps, giving creators more freedom to generate content on the go. The launch is part of a broader update to the platform that includes support for new AI models from Google, Ideogram, Pika, Luma, […]
How to Use AI for Marketing, the Non-Obvious Way
IN THIS ISSUE: A review of the book, “The Non-Obvious Guide to Using AI for Marketing” by David Berkowitz, a clear, practical resource for marketers trying to make sense of AI without getting lost in jargon or hype. Plus, why did Salesforce pay $8 billion for Informatica? Short answer: It’s the data. The Prompt Over a […]
This AI-Powered App Turns Family Memories Into Personal Podcasts
What if AI could help you preserve your grandfather’s stories, or even create a podcast out of them? That’s the promise of Linda AI, a new startup turning memories into shareable audio shows with a conversational AI as your guide. Users can use the platform to have a professional interviewer-like bot probe a subject with […]
Search Impressions Soar with Google’s AI Overview, Even as Website Clicks Decline
It’s been a year since Google introduced AI Overview to its widely used search engine. The feature significantly transformed how people discovered information online, displaying information summaries above traditional search results. At the time, Google’s Vice President of Search, Liz Reid, proclaimed that AI Overview links would deliver more clicks and “valuable traffic to publishers […]
4 Types of Consumers—and What They Expect From AI Agents
When it comes to AI agents, most of the conversation has centered around enterprise and B2B use cases. But consumer interest is growing—and it’s too big to ignore. New research from Salesforce reveals that everyday users are just as eager to engage with AI agents, not just for productivity, but also for personalized support in […]
HubSpot Expands AI Offerings With New Agents to Help SMBs ‘Play Big’
HubSpot has introduced new and updated AI-powered tools to help small and medium-sized businesses grow like their enterprise counterparts. Among the 200 features announced, the company unveiled four agents built on its Breeze AI platform: a customer assistant, a knowledge base tool, a prospecting assistant, and a content generator. While designed to help organizations scale […]
Searchquake: How Gen AI and Agents Are Reshaping SEO
IN THIS ISSUE: Dive into the changing world of search to better understand how artificial intelligence is disrupting where websites get their traffic from. Google’s dominance isn’t at risk…yet. But apps like Perplexity and OpenAI’s ChatGPT are a threat at its doorstep. BrightEdge CEO Jim Yu joins “The AI Economy” to share his observations and […]
Adobe Steps Into Its Orchestration Era With New AI Agents for Sales and Marketing
Adobe is the latest tech giant to embrace AI-powered agents for the enterprise. This week, the company introduced the Adobe Experience Platform Agent Orchestrator, a new service designed to build, deploy, and manage AI agents across the customer experience, sales, and marketing lifecycle. “The opportunities for AI and marketing are significant,” Anil Chakravarthy, President of […]