Archive
Tag: AI and Marketing
This AI-Powered App Turns Family Memories Into Personal Podcasts
What if AI could help you preserve your grandfather’s stories, or even create a podcast out of them? That’s the promise of Linda AI, a new startup turning memories into shareable audio shows with a conversational AI as your guide. Users can use the platform to have a professional interviewer-like bot probe a subject with […]
Search Impressions Soar with Google’s AI Overview, Even as Website Clicks Decline
It’s been a year since Google introduced AI Overview to its widely used search engine. The feature significantly transformed how people discovered information online, displaying information summaries above traditional search results. At the time, Google’s Vice President of Search, Liz Reid, proclaimed that AI Overview links would deliver more clicks and “valuable traffic to publishers […]
4 Types of Consumers—and What They Expect From AI Agents
When it comes to AI agents, most of the conversation has centered around enterprise and B2B use cases. But consumer interest is growing—and it’s too big to ignore. New research from Salesforce reveals that everyday users are just as eager to engage with AI agents, not just for productivity, but also for personalized support in […]
HubSpot Expands AI Offerings With New Agents to Help SMBs ‘Play Big’
HubSpot has introduced new and updated AI-powered tools to help small and medium-sized businesses grow like their enterprise counterparts. Among the 200 features announced, the company unveiled four agents built on its Breeze AI platform: a customer assistant, a knowledge base tool, a prospecting assistant, and a content generator. While designed to help organizations scale […]
Searchquake: How Gen AI and Agents Are Reshaping SEO
IN THIS ISSUE: Dive into the changing world of search to better understand how artificial intelligence is disrupting where websites get their traffic from. Google’s dominance isn’t at risk…yet. But apps like Perplexity and OpenAI’s ChatGPT are a threat at its doorstep. BrightEdge CEO Jim Yu joins “The AI Economy” to share his observations and […]
Adobe Steps Into Its Orchestration Era With New AI Agents for Sales and Marketing
Adobe is the latest tech giant to embrace AI-powered agents for the enterprise. This week, the company introduced the Adobe Experience Platform Agent Orchestrator, a new service designed to build, deploy, and manage AI agents across the customer experience, sales, and marketing lifecycle. “The opportunities for AI and marketing are significant,” Anil Chakravarthy, President of […]
Adobe: Generative AI Reshaping Consumer Behavior, Driving Massive Traffic Shifts in Online Shopping, Travel, and Finance
Generative AI is transforming consumers’ shopping, travel, and financial patterns. New data from Adobe reveals the impact chatbots have on online purchase behavior. The company found that between November 1 and December 31, 2024, Gen AI sources sent a 1,300 percent increase in traffic to U.S. retailers. And, when observed over seven months, Adobe discovered […]
Microsoft Introduces AI-Powered Sales Agents for Microsoft 365 Copilot
Microsoft has a message for Salesforce: Hold my beer. The same week that Salesforce unveiled more enhancements to its Agentforce platform, Microsoft introduced two AI-powered sales agents for Microsoft 365 Copilot. This marks the latest in a growing lineup of in-house AI bots the company has integrated into its ecosystem. Today’s release is designed to […]
Proto Hologram’s Holographic AI Avatars: ‘A Chatbot in a Fancy Dress, but With a Persona Presence’
I wanted to check out one company in particular while attending Amazon Web Services’ re:Invent conference. It came to my attention days prior while perusing LinkedIn, and I became curious about its technology. However, I ignored where exactly I could find it at the show. It turns out that the company, Proto Hologram, wasn’t hard […]
How Companies Are Unlocking AI’s Value Beyond the Hype
IN THIS ISSUE: Learn how companies are cutting through AI hype to build effective, winning strategies with the technology. Plus, OpenAI’s AI-powered search is now available to the public, marking a pivotal moment: Is this the end of traditional search as we know it? Will Google’s crown be at risk? Finally, don’t forget about this […]