Archive
Tag: AI and Marketing
Adobe Firefly Graduates Its Audio Tools and Adds a Free Tier to Its AI Assistant
Sound is usually the last thing a creator adds to a project, and the first thing anyone watching it notices. It’s also the point where the work stops. The edit is finished, the pacing is right, and then comes the detour: out to a stock library, through a licensing page, into a subscription in search […]
Travelers Trust AI. The Sites It Recommends Aren’t Ready.
When Jesse Middleton, a venture capitalist at Flybridge Capital, was looking to arrange travel from New York City to Cancun to attend a wedding, he didn’t scour Expedia, Travelocity, Kayak, or even individual airline websites—at least not on his own. Rather, it was handled by an AI agent. He wrote on LinkedIn that it searched […]
Adobe’s AI Collaborators Turn Outside AI Agents Into Governed Workfront Teammates
At the Adobe Summit last April, the company announced the Workflow Optimization Agent designed to automate “intelligent, connected actions” across workflows. Four months later, the agent—since rebranded as AI Collaborator—is now generally available. Through Adobe Workfront, the company’s work management application, users can delegate work to these virtual teammates similarly to how they might with […]
Adobe Widens Its ChatGPT Presence With Plugin Built for Creative Workflows
When Adobe began abandoning shrink-wrapped software for the cloud in 2011, it dragged the entire industry toward subscriptions. Now the company is attempting its next migration, this time into territory it doesn’t control: chatbots. On Thursday, Adobe launched a plugin for ChatGPT that brings more than 70 of its tools natively into an assistant used […]
Introducing OnCue: A Live Newsroom for Your Own Site
One piece of entrepreneurial advice I picked up in Silicon Valley has stuck with me: Build something that solves a problem you have. It’s an idea that became my guiding principle as I set out on what I’ve been calling my “summer of building”—a run of months spent turning app concepts into working tools. It’s […]
Google Rebuilt Search Around AI. Don’t Throw Away Your SEO Playbook.
IN THIS ISSUE: Google didn’t just update Search at I/O this week. It rebuilt it around AI, with consequences for every marketer who has spent years optimizing for a SERP that no longer looks the same. This issue examines what the shift from SEO to Answer Engine Optimization actually means for businesses trying to stay […]
Adobe’s Productivity Agent Is Changing What a PDF Can Be
Adobe invented the PDF. For decades, it’s defined how the world shares its most important information. Now, the company wants to redefine what happens once that document lands on the other end. On Wednesday, it’s launching an AI-powered productivity agent and new publishing capabilities in PDF Spaces that turn static files into interactive experiences. “We’re […]
Adobe Sneaks 2026: Five AI Prototypes Marketers Should Watch
IN THIS ISSUE: This week, I’m sharing some standout projects from Adobe Sneaks—the company’s annual showcase of experimental prototypes that hint at where AI-powered creative tools are headed next. From simulated A/B testing to real-time web personalization, five projects stood out as potential game-changers for marketers and creative teams. The Prompt Every year, Adobe gives […]
This Adobe Sneak Uses AI to Rethink the Personalized Web
Cookies have long been the default tool brands reach for when personalizing the web. For over 30 years, small text files stored in browsers have given companies a window into how users move across the web—and a way to tailor ads and content accordingly. But privacy regulations such as GDPR and CCPA, restrictions in browsers […]
Adobe Launches Firefly AI Assistant to Unite Its Creative Suite Under One Conversational Interface
For decades, learning Adobe meant learning its tools — the shortcuts, the workflows, the muscle memory of navigating a suite built around precision controls. On Wednesday, the company argued that shouldn’t be a prerequisite anymore, unveiling Firefly AI Assistant, a creative agent that consolidates the power of Photoshop, Premiere, Lightroom, Illustrator, Express, and more, all […]