Archive
Tag: AI and Marketing
Adobe: Generative AI Reshaping Consumer Behavior, Driving Massive Traffic Shifts in Online Shopping, Travel, and Finance
Generative AI is transforming consumers’ shopping, travel, and financial patterns. New data from Adobe reveals the impact chatbots have on online purchase behavior. The company found that between November 1 and December 31, 2024, Gen AI sources sent a 1,300 percent increase in traffic to U.S. retailers. And, when observed over seven months, Adobe discovered […]
Microsoft Introduces AI-Powered Sales Agents for Microsoft 365 Copilot
Microsoft has a message for Salesforce: Hold my beer. The same week that Salesforce unveiled more enhancements to its Agentforce platform, Microsoft introduced two AI-powered sales agents for Microsoft 365 Copilot. This marks the latest in a growing lineup of in-house AI bots the company has integrated into its ecosystem. Today’s release is designed to […]
Proto Hologram’s Holographic AI Avatars: ‘A Chatbot in a Fancy Dress, but With a Persona Presence’
I wanted to check out one company in particular while attending Amazon Web Services’ re:Invent conference. It came to my attention days prior while perusing LinkedIn, and I became curious about its technology. However, I ignored where exactly I could find it at the show. It turns out that the company, Proto Hologram, wasn’t hard […]
How Companies Are Unlocking AI’s Value Beyond the Hype
IN THIS ISSUE: Learn how companies are cutting through AI hype to build effective, winning strategies with the technology. Plus, OpenAI’s AI-powered search is now available to the public, marking a pivotal moment: Is this the end of traditional search as we know it? Will Google’s crown be at risk? Finally, don’t forget about this […]
‘It Delivers’: Intercom’s Next-Gen Fin AI Agent Switches from OpenAI to Anthropic
Wrapping up a week packed with AI agent announcements, Intercom has unveiled Fin 2, the newest version of its customer service bot. The company claims its agent will be able to “answer more questions, in more ways, in more places.” To accomplish this, Intercom has added features designed to improve Fin’s intelligence and help it […]
Pinterest Rolls out Performance+, a Suite of AI-Powered Tools for Smarter Ad Campaigns
Months after its introduction at Cannes Lion, Pinterest officially released its suite of AI-powered tools designed to help advertisers streamline and automate their campaigns. Branded as Performance+, this offering promises to aid marketers in “[driving] lower-funnel performance by optimizing targeting, managing budgets or deciding how much to bid.” Pinterest boasts that its technology can save […]
Salesforce’s Agentforce: What You Need to Know About the Autonomous AI Agent Platform
Welcome to another special edition of “The AI Economy.” Over the next few days, I’ll devote this newsletter to Salesforce’s annual customer conference. Today’s issue provides a closer look at the company’s autonomous AI agent platform, Agentforce, which will be formally introduced at Dreamforce next week. Calling it “what AI was meant to be,” chief […]
The Five Types of AI Personas You’ll Find at Work
How do corporate workers feel about artificial intelligence? While studies have shown that developers embrace the technology, companies are slow to adopt it; what about full-time desk workers? Research published by Slack looks at employee sentiment regarding AI and reveals five types of personalities companies need to be aware of when looking to adopt AI […]
Digital Twins: What Are They and Does Your Brand Need One?
It’s the calm before the storm. We’re days away from some big AI announcements. OpenAI will hold an event on Monday, at which it’s reported to be showing off a Google Search competitor—Sam Altman says that won’t be the case. Speaking of Google, the company is holding its annual developer conference next week, and the […]
Llama, Llama, Llama: Everything About Meta’s New AI Model
As I’m writing this week’s newsletter and listening to Taylor Swift’s latest album—which has its own AI controversy—I’m astonished at how jam-packed the news cycle has been. Stanford University released a massive and informative report that gives us a pulse on where AI stands today. Google is undergoing a reorganization to align its AI efforts […]