Archive
Tag: Adobe
Adobe LLM Optimizer Targets Generative AI Content Discovery
Adobe has launched its LLM Optimizer, an application that brands can use for Generative Engine Optimization (GEO). Initially unveiled in June, this now generally available tool can monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers like Google’s AI Overview and Perplexity. The LLM Optimizer is available either as a standalone application […]
Adobe Premiere Launches on the iPhone
Adobe’s video editing software is now available on mobile devices—at least on the iPhone. After announcing its release earlier this month, users can now download the Adobe Premiere app from the App Store. The free-to-use software helps the company remain competitive among the growing number of creators and filmmakers. Adobe says an Android version is […]
Firefly Boards Go Public as Adobe Integrates New Moonvalley and Runway AI Models
Five months after introducing Firefly Boards, Adobe is making the AI-powered creative canvas generally available. Now, anyone can use the moodboard-style tool to brainstorm, visualize concepts, and organize ideas. Alongside its launch, Adobe is adding several new features to Firefly Boards, along with support for Moonvalley’s Marey and Runway’s Aleph AI models. Formerly known as […]
Luma Taps Adobe’s Firefly as Exclusive Third-Party Launch Partner for Ray3 Video Model
If you’re looking to try out Luma’s new Ray3 video model, there are only two places to do it, at least for the next couple of weeks: either on the Dream Machine platform or through the Adobe Firefly app. The generative AI startup has granted Adobe exclusive access to the model ahead of its broader […]
Adobe Brings Google Gemini 2.5 Flash Image to Firefly and Express
Adobe is expanding its Creative Suite with Google’s latest image-editing model. The company announced that Gemini 2.5 Flash Image is now integrated into Adobe Firefly and Adobe Express, giving creators a new way to generate visuals and bring their ideas to life. To mark the occasion, Adobe is giving Firefly and Creative Cloud subscribers unlimited […]
Adobe Launches Acrobat Studio, Bringing AI to the PDF
Adobe wants to bring the PDF into the AI era. For more than 30 years, this business file format has been the workhorse of office communication. Now, Adobe is giving it a significant upgrade with Acrobat Studio, a new tool helping companies mine insights, inform decisions, and reformat these documents into polished, on-brand content—no design […]
With ‘The Unfinished Film,’ Adobe Invites Creators to Complete the Story Using AI
Adobe is keen on showcasing the creative power of its Firefly AI. To achieve this goal, the company is launching “The Unfinished Film,” a collaborative project helmed by director Sam Finn with the premise that only the beginning of the movie has been created; the rest is up to you. Creators, filmmakers, designers, artists, and […]
Adobe Firefly Can Now Generate Sound Effects With Just a Prompt or Your Voice
Adobe is turning concept into creation: After teasing its experimental sound effects tool, Project Super Sonic, last October, the company is now bringing it to life with a launch inside its Firefly app. Available in beta, the Generate Sound Effects feature does what it says: it quickly creates custom sound effects, atmospheric background noise, and […]
Adobe Launches Firefly Mobile App, Adds AI Models from Ideogram, Pika, Luma, and Runway
Adobe’s image and video generation platform is coming to iOS and Android. On Tuesday, the company introduced its native Firefly mobile apps, giving creators more freedom to generate content on the go. The launch is part of a broader update to the platform that includes support for new AI models from Google, Ideogram, Pika, Luma, […]
Adobe Steps Into Its Orchestration Era With New AI Agents for Sales and Marketing
Adobe is the latest tech giant to embrace AI-powered agents for the enterprise. This week, the company introduced the Adobe Experience Platform Agent Orchestrator, a new service designed to build, deploy, and manage AI agents across the customer experience, sales, and marketing lifecycle. “The opportunities for AI and marketing are significant,” Anil Chakravarthy, President of […]