Archive
Tag: Adobe
Adobe Launches Acrobat Studio, Bringing AI to the PDF
Adobe wants to bring the PDF into the AI era. For more than 30 years, this business file format has been the workhorse of office communication. Now, Adobe is giving it a significant upgrade with Acrobat Studio, a new tool helping companies mine insights, inform decisions, and reformat these documents into polished, on-brand content—no design […]
With ‘The Unfinished Film,’ Adobe Invites Creators to Complete the Story Using AI
Adobe is keen on showcasing the creative power of its Firefly AI. To achieve this goal, the company is launching “The Unfinished Film,” a collaborative project helmed by director Sam Finn with the premise that only the beginning of the movie has been created; the rest is up to you. Creators, filmmakers, designers, artists, and […]
Adobe Firefly Can Now Generate Sound Effects With Just a Prompt or Your Voice
Adobe is turning concept into creation: After teasing its experimental sound effects tool, Project Super Sonic, last October, the company is now bringing it to life with a launch inside its Firefly app. Available in beta, the Generate Sound Effects feature does what it says: it quickly creates custom sound effects, atmospheric background noise, and […]
Adobe Launches Firefly Mobile App, Adds AI Models from Ideogram, Pika, Luma, and Runway
Adobe’s image and video generation platform is coming to iOS and Android. On Tuesday, the company introduced its native Firefly mobile apps, giving creators more freedom to generate content on the go. The launch is part of a broader update to the platform that includes support for new AI models from Google, Ideogram, Pika, Luma, […]
Adobe Steps Into Its Orchestration Era With New AI Agents for Sales and Marketing
Adobe is the latest tech giant to embrace AI-powered agents for the enterprise. This week, the company introduced the Adobe Experience Platform Agent Orchestrator, a new service designed to build, deploy, and manage AI agents across the customer experience, sales, and marketing lifecycle. “The opportunities for AI and marketing are significant,” Anil Chakravarthy, President of […]
Adobe: Generative AI Reshaping Consumer Behavior, Driving Massive Traffic Shifts in Online Shopping, Travel, and Finance
Generative AI is transforming consumers’ shopping, travel, and financial patterns. New data from Adobe reveals the impact chatbots have on online purchase behavior. The company found that between November 1 and December 31, 2024, Gen AI sources sent a 1,300 percent increase in traffic to U.S. retailers. And, when observed over seven months, Adobe discovered […]
Google Photos’ New AI Editing Tool Could Pose Threat to Adobe
Updates made to Google Photos consistently astound me. I like the app’s cloud backup and easy search for people and locations. And though, while other apps offer similar features, Google’s use of artificial intelligence helps it stand out. A successor to Google+ and Picasa, Google Photos is the company’s first AI-native apps. At one point, […]
User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital
A few years ago, companies clamored for solutions to help them capitalize on free media, the content people were producing on social media and voicing their support or displeasure about a particular product or brand. Companies created tools to facilitate communication from marketing managers and customer service agents to these influencers. Several, including Buddy Media […]