Archive
Tag: Adobe
Adobe: Generative AI Reshaping Consumer Behavior, Driving Massive Traffic Shifts in Online Shopping, Travel, and Finance
Generative AI is transforming consumers’ shopping, travel, and financial patterns. New data from Adobe reveals the impact chatbots have on online purchase behavior. The company found that between November 1 and December 31, 2024, Gen AI sources sent a 1,300 percent increase in traffic to U.S. retailers. And, when observed over seven months, Adobe discovered […]
Google Photos’ New AI Editing Tool Could Pose Threat to Adobe
Updates made to Google Photos consistently astound me. I like the app’s cloud backup and easy search for people and locations. And though, while other apps offer similar features, Google’s use of artificial intelligence helps it stand out. A successor to Google+ and Picasa, Google Photos is the company’s first AI-native apps. At one point, […]
User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital
A few years ago, companies clamored for solutions to help them capitalize on free media, the content people were producing on social media and voicing their support or displeasure about a particular product or brand. Companies created tools to facilitate communication from marketing managers and customer service agents to these influencers. Several, including Buddy Media […]