All Work

Orange Institute 14

Client
Orange Silicon Valley
Role
Strategy and Research Content Lead
Year
2015

A week-long event, Orange Institute (“IO”) serves as a guide for the digital economy. It’s a well-attended affair with leaders from throughout Orange’s many divisions as well as partner executives. Each edition is held in a different city, from Beijing to Tokyo, Madrid, Paris, Tel Aviv, Seoul, and Silicon Valley.

The fourteenth conference was held in dual cities: the San Francisco Bay Area and Los Angeles. As part of my duties, I was tasked with finding appropriate venues and startup offices to host attendees, as well as identifying suitable speakers and topics of interest.

Ken Yeung interviews former Slack Chief Marketing Officer, Bill Macaitis, during Orange Institute 14 at GitHub's San Francisco headquarters.
Ken Yeung interviews former Slack Chief Marketing Officer, Bill Macaitis, during Orange Institute 14 at GitHub’s San Francisco headquarters.
Ken Yeung interviews former Autodesk's Head of User Experience, Andrea Mangini, at Orange Institute 14.
Ken Yeung interviews former Autodesk’s Head of User Experience, Andrea Mangini, at Orange Institute 14.
Ken Yeung hosts a session at Orange Institute 14 featuring speakers from Silicon Valley Bank, Lending Club, and Chain.com.
Ken Yeung hosts a session at Orange Institute 14 featuring speakers from Silicon Valley Bank, Lending Club, and Chain.com.

The speakers I brought on board included Brian Doll, former Vice President of Marketing at GitHub; Bill Macaitis, former Chief Marketing Officer at Slack; Andrea Mangini, former Vice President of User Experience at Autodesk; Denny Boil, Director at Silicon Valley Bank; Reetika Grewal, Head of Payments and Solutions at Silicon Valley Bank; Adam Ludwin, CEO of Chain.com; tech journalist Kurt Wagner; and author Ben Parr.

Orange Institute 14 attendees pose for a group photo in the lobby of GitHub's San Francisco headquarters.
Orange Institute 14 attendees pose for a group photo in the lobby of GitHub’s San Francisco headquarters.

Additionally, I worked with others on the content team to produce an event report with highlights — reviewing photos, editing copy, and promoting it on the Orange Silicon Valley website.