Archive
Category: General News
Hello, iPhone? Can You Hear Me?
Looks like the Apple iPhone has suffered a little embarassment since its launch on June 29. While there was incredible hype for the latest iPod turned-digital entertainment portable console, one thing that the folks at AT&T and Apple probably didn’t think would be a great deal is the fact that people may want to be […]
IAB Seeks Your Comments
The Ad Sizes Working Group of the Interactive Advertising Bureau (IAB) is developing and maintaining the IAB Ad Unit Guidelines, and recently added two new sizes (300×100 and 720×300). The industry is invited to comment on the two ad sizes for a 30 day period which began June 4, 2007 and will end on July […]
Los Angeles CVB Redesigns Website
It seems that in 2007, a lot of Visitors and Convention Bureaus in the United States are redesigning their sites and Los Angeles just seems to be the latest victim of this trend. One thing that concerns me about their website is where do you see your eye going? The site does look simple, but […]
YouTube’s Annoying Neighbor
Now I don’t mean “annoying” in the sense that I’m 100% loyal to YouTube, but rather the analogy it sort of presents – the neighbor that always has to outdo you in practically everything so that it looks like their “keeping up with the Jones'”. Nevertheless, in case you’ve been living under a rock or […]
YouTube for President
So Hilary’s under attack by some guy who put together a video clip and is supporting Barack Obama. It’s not surprising that this new wave of technology is growing ever-so popular with the tech generation that people are starting to share their own entrepeneurship spirit and go ahead and create their own PSAs for everyone […]
The real truth behind how much a website really costs
Now most of us probably has been down this road once or twice (or maybe several times)…you’re working in an agency and you have to put together a work order/estimate for this client. The client thinks that they know how much the website costs and when your numbers come to about $50k (as an example), […]
E-mails being green
So browsing through ClickZ.com’s website and I happened to come across a blog that I thought made perfect sense so I had to add another blog to my site. Ever think about how many e-mails you print out at work or at school on a daily basis, only to find out that you scatter them […]
How do you track your visitors?
An article yesterday in MarketingVOX reported that comScore is adding a new metric to track user engagement. Actually it appears that this metric has existed for quite some time but has only now just emerged to a place of prominence. What is this latest crazy in the web metric world? comScore is using “visits” – […]
How do hotels get their business…why ONLINE, of course!
In a recent study, initially reported on eMarketer.com, 68% of hotelier executives questioned indicated that they would shift their budgets from offline to online marketing in 2007. The article even includes a few charts that may be of some interest in that most companies believe that optimizing their website will produce the highest ROI — […]
Using Social Networking to break through the static…
Jumping off of my earlier discovery from eMarketer.com regarding the use of social networking sites among adults, Jupiter Research has just published some research that shows that social networks are particularly attractive to those marketers trying to break through all the “social clutter”. Here are some interesting statistics: 48% of marketers say that they’ll engage […]