Archive
Category: General News
BtoBOnline.com: AOL announces integrated ad platform…
by Carol KrolRead the article here. Dulles, Va.—AOL announced Monday that it has created a new entity called Platform A that integrates Tacoda, Third Screen Media, Lightningcast and ADTECH with its Advertising.com ad network. The portal said Platform A gives advertisers access to an Internet-wide display ad network with targeting and measurement tools. AOL also […]
The New 26 Definitions of Web Analytics
The Web Analytics Association recently released a new set of definitions for how to analyze the traffic that comes to your site. Are impressions really that important anymore? Who cares about page views? Are Hits the new tracking method? What about trying to track visitation on sites that use single page refreshes, like AJAX or […]
So Have You Heard of Hulu?
If not, that’s alright…because not many people did since they just named it probably recently. Hulu is the new name for an online video joint venture between NBC Universal and News Corp (FOX). Basically, they’re following in the footsteps of other major online video sites like YouTube, AOL, Yahoo, etc. with the intent of streaming […]
Immortalize Your Favorite Icon/Slogan
In it’s third year of conception, Yahoo is promoting Advertising Week 2007 where you get the chance to vote online for the icon(s) and slogan(s) you think are the best of the year. Slogans range from Avis to Nike, Dunken Donuts to Southwest Airlines, and even Las Vegas has a chance at claiming top prize […]
A New Startup Emerges in Washington, DC
Just announced today, a new startup is created in the nation’s capital that is centered on the “formation of a suite of services geared towards enabling businesses to more deeply connect with audiences using integrated marketing, interactive strategy and ideation.” FOR IMMEDIATE RELEASE iStrategyLabs Launches Product Lab and Marketing Strategy Services Washington, DC, August 27, […]
Phishing Scam Alert: Online Fraud is NOT Part of Job Searching
In case you haven’t heard, there’s a serious phishing scam that is attacking registered subscribers of Monster.com. According to the Monster.com webpage: Monster is continuing to actively investigate and take measures to address the impact of malicious software, called Infostealer.Monstres, on our resume database. We are currently analyzing the number of job seekers who may […]
Online Music’s Price Based on Supply & Demand
Amazon.com announced that it recently will unveil its own online music download store that you can go to and purchase music. Nothing new, right? Well actually it is! This new site, Amie Street, will allow users to download their music with the interesting catch: the price of the music is based on the traditional model […]
WashingtonPost.com: File-Sharing: A National Security Threat?
The makers of peer-to-peer file sharing software such as Limewire are no strangers to controversy. Hollywood has been battling file-sharing over the Internet for years as a way to curb music and video piracy. But now, Congress is back in the debate, alleging that P2P software can pose a “national security threat.” This was the […]
Domain Names: Snatch Up or Pay Up
I’ve noticed that there seems to be an issue with how many domain names do you need to buy when you want to promote your website. If you have a company called AlphaXYZ, you’ll need a website…and with a website, you’ll need a domain, or two or three. Why multiple domains? Well because in the […]
What Qualifies as a Good Presentation?
I received an e-mail from Citrix earlier today and one of the stories in the newsletter was about this recently concluded contest on Slideshare. In case you didn’t know about Slideshare, it’s this PowerPoint version of YouTube that anyone can post their high-tech, fancy designed presentations on and people can comment. The interface looks pretty […]