Archive
Category: Trends & Analysis
Facebook Gives Away Its Brand To 500 Million Users Who Could Care Less About Their Email Address
So by now we all know that Facebook has begun rolling out a new way of handling communication and messaging to its users. I think it’s a pretty interesting move on the part of the social network and how they’re continuing to build upon its platform to help create a self-contained World Wide Web within […]
Putting All Your Eggs In One Basket: How Will Klout Survive Twitter?
Last week, Mashable reported on Evan Williams announcement at the Web 2.0 Summit in San Francisco that they had their own version of Klout. And who’s surprised by that? After all, when you log into the Twitter, you can see that there are suggested follower lists (perhaps a better recommendation system than the infamous Suggested […]
Judging Your Klout After A Product Relies On Influencers & Then Goes Bust
About a month ago, I received an email from the influence metric company Klout that said that I was eligible for an exclusive Klout perk. What I received was an opportunity to get a sneak preview at a new show distributed by FOX called Lone Star and what this meant was that FOX would ship […]
Blocking UberCab Shows Incumbent Industries Need To Work With Disruptors
This afternoon, TechCrunch reported that San Francisco startup UberCab was issued a cease and desist order by San Francisco’s Metro Transit Authority and the Public Utilities Commission which should result in effectively shuttering the startups ability to even function. I first heard about UberCab while at the SF App Showcase in San Francisco where the […]
Backlash Imminent: Something Jason Calacanis Said About Blogging Made Sense
A while ago I read an interesting article on The Next Web and also on the Guardian that talked about serial entrepreneur Jason Calacanis’ recent news that he was planning on starting his own conference called the Launch Conference that would rival that of TechCrunch Disrupt. I must admit that the point that I’m about […]
The Social Media Bill of Rights for Customers
In my last post, I raised an interesting point about how one brand was not truly understanding how Twitter worked. And this has led me to write this follow-up post talking about what brands should expect to give to their customers. Just like the airline industry has started to implement “passenger bill of rights”, so […]
Facebook Ventures into Location-Based Services – But Is There a Dark Side?
By now, you’ve probably been aware of Facebook’s latest announcement regarding its move into the location-based arena. Called Facebook Places, the social network is banking on its 500 million monthly active users to start checking into places and basically do what millions have been doing with Foursquare and Gowalla. Within the social media space, Facebook would […]
Fast Company’s Not Getting Influencers. In Fact, They’re Pulling A Fast One.
In some of the most recent blog posts that I’ve written here on The Digital Letter, the topic of conversation has revolved around influence. Whether it’s determining your influence on Twitter through Klout or just how you can find the influencers effectively through the Internet, on Twitter or through other countless ways, we’re always trying to determine how much […]
Screw Who ‘Owns’ Social Media, The Content Grid Decides It All
One of the constant issues that comes to mind when dealing with web marketing is who owns what. This is probably a more critical issue when dealing with social media because a major part of this solution is dependent on the creation of content. Without the content in place, there’s no context, and people won’t […]
What The Movement Against Facebook’s Privacy Policy Is Really Saying About The Hype
This is a cross-blog post from Network Solutions Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on June 3, 2010. In my last post, I talked about how privacy issues were affecting the way people view their social networks. In this post, I’d like to talk about the growing movement that is […]
You must be logged in to post a comment.