Archive

Category: Trends & Analysis

Dev

A Great Platform Should Be the Foundation of Any Web Solution

Having lived in the historical home and heart of technology innovation, that being Silicon Valley, I’ve been noticing more and more startups emerge and demo their wares. Some even have stood out more than others. And I’m not talking about those that are targeted towards consumers versus enterprise. Rather, I think that some services and […]

Marketing

The Disrupt Revolution Is Upon Us & The Internet Will Never Be The Same Again

The Internet has undergone some major shifts throughout the past few years. At first, people were clamoring about wanting to set up a website for their company. It seemed simple at first with purely static sites, but then grew in scale so that more brands wanted to have database-powered content management systems and also additional […]

Marketing

The Dark Alley Dealings On Influence & What We Hope The Scores Really Measure

I’ve been talking a lot about influence on this blog. Lord knows that I have and yet this post is going to talk about influence once more. Why? Because I feel that it’s important for me to focus on one standing issue surrounding one’s influence: it’s NOT simply just a score that you can measure […]

Marketing

Google’s Social Strategy: If We Can’t Figure It Out, Then We’ll Make Everyone Pay

Word leaked out a few weeks ago about Google’s latest attempt at a social strategy: it would make sure that its success would be on the backs of their employees. Wait, what? Yes, Google’s efforts to develop a social strategy or at least have a product be launched without crushing it months later will be […]

Apps

Going Colorblind: How An App Once Had Promise, But Left Customers Confused

The world is full of promise. There are a lot of talented individuals waiting to produce the next Facebook, Twitter, YouTube or Foursquare. It is the understanding that investors and people who want companies to succeed will pick the ones that will show promise and that people will understand. And here in Silicon Valley, we […]

Marketing

Apple Appears To Listen To The Social Web, Arrives At SXSW & People Flock

I’m almost set to head out to my third year at the South by Southwest conference and one of the things I had to write about was Apple’s somewhat “surprising” announcement that they were setting up an ad hoc store near the heart of the SXSW event that I was going to. When I say […]

Marketing

Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All

There’s been a lot of talk about influencers and how decisions are really made within the blogosphere. Finding influencers on the web has greatly changed how word of mouth campaigns are implemented over the past decade and now marketers are really interested in shaping our peers’ decision on buying their product. From an elementary standpoint, […]

Marketing

Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them

For those of us abreast on the world of social media, we’re aware of what happens in this industry and how we can make good news compared to what turns into bad news. In fact, you can tie it all back to what our parents told us about the Internet back in the day…be careful […]

TheLetterTwo

The State of Cloud Computing Shows It’s Still Growing & Viable

Earlier this summer, I was given a great opportunity to work with the incredible team from JESS3 on an awesome project for a major brand. In doing so, I was also “forced” to learn about a new area of the Internet that I normally would not have found myself accustomed to knowing – even though […]

Social Media

The Internet Does Not Grant You Entitlement Over People

A few days ago, my good friend Liza Sperling published a post that talked about customer service and raised an interesting point on how people viewed customer service in the world of social media and the Internet. Over the past few months, I’ve seen companies and people go to Twitter and social media to rant […]