Archive
Category: Trends & Analysis
Analyzing Seesmic’s Next Move: Moving Online To The Offline?
It’s quite interesting to see how Seesmic has progressed over the years. I remember how they used to be focused on trying to be the video version of Twitter (minus the 140 character limit) and that people were going around posting video conversations of themselves on the site. Soon it was integrated into commenting systems […]
Social Networking Revival: It Might Be MySpace’s Time To Shine Over Facebook
I know TechCrunch’s Michael Arrington wrote about this earlier, but I wanted to offer some thoughts as it relates to Facebook’s latest privacy” crisis of faith”. With more and more talk about what Mark Zuckerberg has reportedly (and yet to be proven) said via instant message that gave people the impression that privacy is just another […]
Finally! Research Shows Just How Popular Twitter Is Beyond The “Cool Kids”
Being here in Silicon Valley has made me remember from time to time that what happens here in this sheltered ecosystem is not always the same elsewhere around the country, let alone the world. The fact that we’ve probably adopted more usage of location-based services like Foursquare or Gowalla doesn’t mean that businesses in places […]
Check-In’s vs. Hidden Items: Which One Rules Location Based Services?
Last month, at one of the largest technology and Internet-focused conferences in Austin, Texas known as South by Southwest, two location-based services collided to see which one had true staying power. They both relied on checking into a location and sharing it with their friends. Both of them had an entertainment component attached to it […]
Social Media Analytics Demystified: Creating Building Blocks For Measuring
In my last post, I spoke about the Social Media Analysis report produced by Altimeter Group’s Jeremiah Owyang and Web Analytics Demystfied’s John Lovett, wherein companies wishing to engage in social media analytics needed to make sure that their business objectives were tied in properly with what they wanted to analyze before they went off […]
Social Media Analytics Demystified: Are You Looking At The Big Picture?
As with most, if not all, web marketing programs, people and businesses want to know whether something is succeeding and returning the right values and numbers to justify any attempt at marketing to their customers. In the world of social media, this is no different. For companies interested in executing social media campaigns, finding the […]
Checking In: VaynerMedia Shows Geolocation Can Reap Business Benefits
The team at VaynerMedia, operated by brothers Gary and AJ Vaynerchuk, released a case study that attempts to prove to the marketing and business world that geolocation services can be used to help drive business to your brand. What is geolocation? Known also as location-based services, this technology has recently grown more popular thanks to […]
Lessons learned from a website redesign
I’ve handled many website redesigns over the course of my career in the interactive and no matter whether you’re working on a small website, microsite, landing page, or mega-site employing the latest and greatest technology known to man for managing how to update a single piece of content, you’re always going to take something away […]
Jeff Raikes steps down from powerful spot in Microsoft
Okay, not necessarily Internet marketing-related, but still has some impact on the world of technology as it is now. Taken from MSNBC.com… Long-time Microsoft exec Raikes steps down Juniper Networks’ COO Elop named as replacement The Associated Press updated 7:18 p.m. ET, Thurs., Jan. 10, 2008 REDMOND, Wash. – Microsoft Corp. said Thursday that Jeff […]
NAVTEQ Goes Mobile Thanks to Nokia
Announced today in Forbes, Nokia, one of the top cell phone manufacturers plopped down around $8.1 billion to purchase NAVTEQ, parent of The Map Network and a leading digital mapping company in the US. Perhaps one of best moves I think that was made by cell phone makers, this deal gives NAVTEQ wide access to […]
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