Ken Yeung

My Two Cents

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Marketing

Listen To Your Customers. Did You Hear What I Said?

I know I’ve probably blogged about how you should listen to your customers enough times and one of the things that I’ve seen at the conferences and panels I’ve attended is how people are offering their advice on how they’ve succeeded and steps you can take to improve your communication with your customers. At last week’s […]

Marketing

Search Marketing “In-A-Box” Made Possible By Yield Software

Last month’s SF New Tech event produced some good applications that have some real applicability to businesses. I’ve dabbled in online advertising and have worked with folks at Yahoo Search Marketing and other third-party vendors and also tried my hand at putting together keywords and text ads in Google AdWords, but a couple of issues […]

#FollowFriday

#FollowFriday: Making It More Relevant

This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers.  I’ve been asked on occasion about folks to follow and why these people are relevant. So this is my attempt at showing […]

Social Media

A Deep Dark Secret About Blogging

Okay, I must confess that there’s a secret that I’ve hidden away from everyone. It’s not a life-altering secret, but I’m afraid that I need to come clean: I don’t read blogs on a regular basis. There’s no need for me to do that. Allow me to explain… While I have a lot of blogs […]

Marketing

Turning to the Internet for Success during a Recession – Part 3 – Online Advertising

As with all typical marketing programs, companies feel that they must advertise in every medium to get the word out about their product. With the Internet, this is all done through online advertising. What exactly is online advertising? Well, you have your typical Search Engine Optimization (SEO), Search Engine Marketing (SEM), and banner advertising, and […]

Email Marketing

Turning to the Internet for success during a recession – Part 2 – Email Marketing

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 20, 2009. With any online program, in order to extend your reach to the masses, one crucial part to have to your strategy would be to have a mass distribution channel. You could […]

Network Solutions

Turning to the Internet for success during a recession – Part 1 – Your Website

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 15, 2009. Timing seems to be everything these days. Just released on eMarketer.com was a report that indicated that with the economy the way it is, the best way small businesses are making […]

Marketing

Hiring for college credit. Be a Twintern.

Help wanted. That’s how the post appeared. If you looked at today’s edition of the New York Times, there was an article where Pizza Hut is looking for a social media intern. Basically they’re looking for someone who knows social media & is very familiar with Twitter. There’s a couple of issues that I have […]

Social Media

‘Tis the end of Twitter’s relevance. Start racking up your numbers.

Everyone on Twitter has been talking about it. Even the mainstream media has been aglow over this fascinating new story. In case you didn’t know, actor Ashton Kutcher is waging a battle with television titan Ted Turner and CNN over who can reach 1 million followers first. Consequently, other celebrities that were on Twitter decided […]

Marketing

Bloggers may be influencers but don’t decide things for you

I write this blog post as a reaction to the Social Media Club Question of the Week in which they ask a simple question that requires something more than a blog post: Are bloggers responsible for getting the facts right? This isn’t necessarily a straightforward “yes” or “no” question because bloggers are supposed to be […]