My Two Cents

Opinions at the Intersection of Business and Technology

Latest Posts

  • Using Social Networking to break through the static…

    Jumping off of my earlier discovery from eMarketer.com regarding the use of social networking sites among adults, Jupiter Research has just published some research that shows that social networks are particularly attractive to those marketers trying to break through all the “social clutter”. Here are some interesting statistics: 48% of marketers say that they’ll engage…

  • Shooting to the Moon…

    So I happened to come across this rather interesting article in Fortune magazine talking about why smart companies can be “too smart for their own good”. Written by Brent Schlender, the focus was mostly on Sony’s drive to try and be the best, but their last two releases have been rather dismal and perhaps Sony…

  • Are YOU on MySpace?

    So this article is not necessarily about MySpace, but rather more so relating to the effect that social networking has on the general public. As stated in the article from eMarketer.com, more people are getting online with the whole social networking craze and this has great implications for advertisers. For one, if you’re the advertiser…

  • Online media pokes fun at itself…

    If you’ve watched tv over the past few months, you may have seen this interesting commercial for Mountain Dew featuring Chuck Norris. Just something amusing that proves that you can use the Internet in multiple ways to promote your product. Now, can anyone actually find this game online?

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  • Changing the marketing scene in paradise

    The marketing atmosphere in Hawaii recently changed dramatically with media conglomerate, McNeil Wilson – Laird Christianson announced that they would be purchasing long-time Honolulu marketing agency, Starr Seigle Communications for an undisclosed sum. Perhaps one of the most recent shake ups in the advertising world since the unfortunate closure of Adworks in the past few…

  • E-mail scam fakes BBB link…

    (The Honolulu Advertiser) — The Better Business Bureau is warning businesses and consumers in Hawai’i and on the Mainland of an Internet scam using the BBB name and a false BBB e-mail address to lure recipients to click on potentially damaging hyperlinks.The fake e-mails were sent from a company in Georgia whose computer system was…

  • Form abuse is NOT a victimless-crime…

    I’ve been working on a specific consumer website over the past few months and there are submission forms on there that invite users to submit their information, which is a great idea on ANY website, regardless of product. However, there are some key things that users must remember when sending in their information to help…

  • The Best & Worst in Online Advertising…

    Every once in a while you just have to look back and think about what IS and what ISN’T working in online advertising. Well, if you’re just too lazy, then I have good news…the helpful folks at emarketer.com have compiled a cool chart to show you what the best and worst performing online advertising tactics…

  • Worst AdWords Campaign Management Mistakes…

    According to an SEO blog and posted today, there are some key mistakes that keep getting made when it comes to Google AdWords and hopefully if you keep these in mind, then you’re campaign will hopefully take off and make your website well known among your target market. Some things to avoid and not to…

  • Are amateurs better than professionals?

    It seems that Corporate America has grown stale and Madison Avenue has lost its touch in how to develop the latest “WOW” advertisement. Jumping off of what Time Magazine named as persons of the year, the Super Bowl this year will feature new ads for several brand name products, but not produced by those who…