Ken Yeung
My Two Cents
Page 78
← Back to startDon’t Strain Your Brain. It’s Not That Hard To Put The “Public” Back In Public Relations.
During South by Southwest, I had heard that Brian Solis would be having a book signing for his latest collaborative work of art (this time with Deirdre Breakenridge) “Putting the Public Back in Public Relations“. So I went out and bought it at the bookstore (and immediately got it signed). After reading his last book […]
Aggregating on the go with Zannel.com
A couple of years ago I discovered a means for posting pictures to Twitter so that I could add more of a multimedia component to my daily musings. That application? Twitpic. But over the past year or so, I’ve encountered some serious issues with having my submissions to Twitpic not automatically generating any tweets which […]
Judging how worthy you are of being followed with FriendFilter
Just announced today, public relations executive, author, and saavy social media intellectual Brian Solis created a new free web application that will allow you to filter through all the noise and hopefully help you make some decisions on whether to follow some people and whether there is some relevancy in how the relationship. What is […]
Zappos.com shows that customer service is a good thing.
View more presentations from zappos. One of the two keynotes that I attended at South by Southwest last week that I really enjoyed as given by Zappos.com CEO Tony Hsieh. Zappos is one of the biggest brands that I know that not only “gets it” when it comes to exploiting Internet technology, but also really […]
South by Southwest: sessions & events do not a boondoggle make.
A couple of days ago, I got back from my inaugural trip to Austin, TX where I attended the interactive portion of South by Southwest. Like a bunch of my industry colleagues and many others I’ve spoken to that are unable to attend, I was worried about the expensive cost for attending so I tried […]
Where’s Waldo at SXSW?
I’m not an expert in attending the annual South by Southwest Interactive conference. So don’t expect this post to be advice on how to fully enjoy this six-day networking event, because there are many other well written ones that are circulating around the web. However, this is probably more of a “here’s how you will […]
The Hard Truth: Succeeding with anti-social media*.
If you’re an agency pilfering out social media advice to your clients, you might be constantly asked what’s the best way to come up with some winning strategies and campaigns. After some careful consideration and a further review of what’s going on in the social world, it seems that all the advice you’ve been given […]
No bull-shitake. Guy Kawasaki’s “Reality Check” is telling you how it is.
A couple of years ago, I had the opportunity to attend what was perhaps my first business trip for work. The keynote speaker turned out to be Guy Kawasaki. To be quite honest, I hadn’t heard about him before and after his speech at the TravelCom 2007 conference & expo in Las Vegas, I was […]
Is GoHawaii.com’s “Thousand Smiles” campaign giving more of a toothache?
It just happened last week that I had the great chance to meet Nathan Kam, Vice President of Travel & Tourism at McNeil Wilson Communications, here in San Francisco during his recent trip to help promote the Hawaii Visitors & Conventions Bureau’s campaign entitled “A Thousand Reasons to Smile“. It’s a pretty good campaign that’s […]
Skittles: Great attempt, but you fall short of appeal.
One of the big topics of discussion today is the new Skittles website. What’s so fascinating about it? Well, thanks to the work of an outstanding agency, the Skittles site is loosely integrated with social media applications like Twitter, YouTube and Flickr. Yeah, you heard me right…I said loosely. Why? Well that’s because when you […]
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