My Two Cents

Opinions at the Intersection of Business and Technology

Latest Posts

  • Time to make things easier for those young people…

    Once again, someone has the notion to do a report about how much of an economic impact the 18-25 year old demographic (affectionally called “Generation Y”) is going to have on business. Not only are Gen Y’s highly targeted for television, radio, movies, advertisements, and other assorted products, but according to the Colorado Springs Business…

  • AOL’s quest for the holy grail…

    Well apparently AOL wants money badly, even though they’re legally entitled to it. According to an article in the Associated Press, the media giant wants to send in bulldozers to a family’s backyard to search for a spammer’s gold. Excuse me? In a $12.8 million settlement with Wolfgang Hawke – an infamous Internet spammer —…

  • Fighting Online Advertising Fraud…

    Becoming more prevalent in online advertising these days is click fraud. In an August 9, 2006 article on AdWeek.com, several leading advertisers are starting to insist that web publishers “provide audited metrics” within a year’s time. With fradulent impressions being registered by Yahoo! Search Marketing and Google AdWords, among others, this comes as no surprise…

  • Now if only I had Wi-Fi in MY neighborhood…

    Google once again struts its muscle around town by offering its hometown city of Mountain View, CA free wireless Internet capability (Wi-Fi). Those generous folks will make this town in Silicon Valley one of the largest metropoliltan areas in the United States with Wi-Fi access. So, if you’re in the neighborhood and you want to…

  • Microsoft Build-Along…

    In recent days, Microsoft has been in the news specifically targeting game designers/programmers by inviting them to try their hand and invent/design the latest and greatest in games for the XBox 360. I think this is pretty novel, but will only pertain to the programmer market — so Microsoft has done their job right. I’m…

  • Google’s innovative minds at work…

    Just heard over the television about Google’s latest innovation in helping make the Internet more useful for the common man — apparently they have a new system designed to allow businesses to make printable coupons. Working in conjunction with Google Maps, this new feature will allow businesses to reach out and add this to their…

  • More marketers tapping in to blogs…

    By Kim HartWashington Post WASHINGTON — When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones. The tactic paid off, as word spread online about the N-series phone,…

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