Opinions at the Intersection of Business and Technology
In a fascinating article published online in August 2006, recent online trends were revealed regarding how hospitality and travel firms are using web marketing effectively. The organization that conducted this study, A Couple of Chicks Marketing, surveyed over 250 hospitality industry professionals to gain a benchmark on tourism marketing and search web trends in 2007.…
Call it charity, philantrophy, or simply a way for Google to reach out to a larger market…whatever it is, Google has released new tools that will allow users to create their very own search engine. Yes, that’s right…Google wants to control more online advertising revenue and be a great influencer in how you navigate the…
It seems that Microsoft has come to its senses and started a new revolution with its recent release of Internet Explorer 7. With tab-like browsing similiar to Firefox, a brand new look for its browser, RSS Feed capability, and additional security, IE7 has everyone talking. Could it be one of the better versions that Microsoft…
In light of past reports about Yahoo’s decline with a reduction of online advertising dollars and a delay in the roll-out of their new ad system, reports surfaced just this week about “Project Panama” and its apparent rebound. Now articles online are indicating that Yahoo’s new ad serving software – designed to improve the way…
Over the course of my experience with SEA/SEM, I’ve encountered questions regarding online ads and where they’ll appear. I’ve received questions such as “I can’t see my ad on Google when I type in my search query. How come?” Well the answer is because if you advertise with a big search engine such as Google…
The Washington Post reported today on a story about PicksPal.com and how it’s methodology of choosing 30 “experts” to effectively predict the outcome of sporting events and sell that prediction back to the public. This philosophy of selling knowledge isn’t an old thing. With the introduction of the Internet, word of mouth, or viral marketing,…
The recent quake in Hawaii last Sunday, internet connectivity was limited to just a few sites that were accessible. For those outside of Hawaii, trying access Hawaii-based websites was very difficult, partially because of the lack of power available during the day. Regardless, it was near impossible for anyone to find out what was going…
Codenamed “Project Panama”, this apparent top-secret project being undertaken by Yahoo! appears to be the search engine giant’s attempt to redeem itself in the wake of new competitors. With the success of Google AdWords and the unveiling of Microsoft’s response to the apparent “duopoly”, Yahoo has been losing ground (and revenue) and has been forced…