Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Marketing

Customer care bullying no more

The Internet has truly become a great customer advocate over the years and while businesses are trying to take advantage of it to control their message and sometimes provide damage control. Unfortunately, someone forgot to tell that to upper management and the folks at customer care. With companies trying to cut down on costs, chances […]

Marketing

It’s not about being social, it’s about the design

Almost on a daily basis do you hear about some new social media site emerging and how companies want to take part in the latest features that Web 2.0 has to offer. It’s always about how to engage your users and visitors to your site and keep them there long enough to convert them into […]

Social Media

Amazingly WordPress is NOT perfect

WordPress recently released its latest version of its blogging software. I recently downloaded Version 2.5 and added it to both of my blogs: TheLetterTwo.com and CornerofWhatever.com. With previous iterations of WordPress (or WP for short), I’ve never had any problem “upgrading”. I simply downloaded the .zip file, unzip it and upload the files to my […]

Social Media

Learning the ropes at Tech Cocktail DC

Tech Cocktail DC last night was tons of fun and I found myself networking with some great people. I met up with Shashi Bellamkonda again and finally got to meet Mashable’s own Adam Ostrow. It was pretty cool finally meeting these people and talking to them as opposed to just simply viewing Twitter updates. I […]

Marketing

Know your role. Does your organization have a structure for you?

Earlier this week, a good friend of mine and I were chatting about the way companies operate with respect to the people responsible for the marketing of the product. From what he said, it was remarkably like night and day in how an agency organizes its structure versus an organization in the client arena. With […]

Marketing

I’m becoming social this Spring

This is an interesting change. I’ve probably started experiencing this most recent “revolution” of social media exposure for the past couple of years, but with all the events going on in April and stretching into May, it seems that I’m becoming quite the social person…and it’s all a good thing. Just last weekend, I was […]

Social Media

A good sign your life is too addicted to social networking

Social Media

Viddler is the hero of the day

At yesterday’s Podcamp DC, one of the sponsors was Viddler. If you don’t know they are, then that’s alright because honestly I never paid them any mind either way. But that all changed after yesterday’s event. Viddler is basically like YouTube but what I’ve enjoyed about their service is that you’re not constrained to a […]

Social Media

Video from Podcamp DC: New media and the new journalism

Perhaps one of the most popular sessions that I saw at yesterday’s Podcamp DC, I felt that this session was quite entertaining and it seemed to me that everytime Jim Long speaks, there’s always a huge crowd following him (similiar to Twitter). For me, this was the first time that I actually got to see […]

Social Media

Podcamp DC: Integrating Social Media With Small Business (VIDEO)

One of the great sessions that I attended at yesterday’s Podcamp DC event was when social media guru, Shashi Bellamkonda from Network Solutions gave his talk on how small businesses can utilize social media to their advantage. From purchasing your domain, googling your name, and creating a Facebook fan page to much more, this 30-minute […]