Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Social Media

So blogs aren’t used for journalistic means?

I just finished reading Naked Conversations by Shel Isreal and Robert Scoble and I felt it was quite informative and showed how the power of the blog can influence the way business is done. Journalists are taking advantage of this media and it’s become quite a powerful tool for spreading the news and keeping in […]

Marketing

A marketer’s take on social networking’s mortality rate

In a recent post on the Social Times, Nick O’Neill, a social media newshound (and who seems to be right up there with Mashable, TechCrunch, and Read/Write/Web in reporting great bits of news), has written that social networking sites will be “dead in two years“. That’s an interesting observation, but I think it’s going to take […]

Marketing

A major shift in the search engine monopoly appears to be brewing

Apparently as first reported on Robert Scoble’s blog and repeated on Truemors.com (run by Guy Kawasaki), it appears that Microsoft’s new “alternative” strategy in working with Yahoo will wind up greatly decreasing Yahoo’s status as a search engine powerhouse and help elevate Microsoft’s search status to rival that of Google. Surely while software development company […]

Marketing

Yahoo’s not giving up without a fight

Surprise…surprise…Yahoo’s troubles aren’t over. Although not enough for Microsoft, they’ve rallied around Carl Icahn to lead the charge to acquire the number two search engine. But while this theoretically could create a powerful competitor to Google, Yahoo’s board of directors are claiming that they might be better off trying to survive on their own. So […]

Social Media

I’m a little verklempt. SocialDevCamp was neither about development or camping. Discuss.

So I’m back from a pretty awesome time at SocialDevCamp East at the University of Baltimore. I think it was pretty well organized and had a great turnout – over 100 attendees that gathered to learn all about what issues are surrounding the social web. The issues were thought-provoking and I managed to get some […]

Dev

Break Time at SocialDevCamp East

So I’ve spent nearly several hours here at SocialDevCamp East at the University of Baltimore and I must say that I’m quite impressed with what’s been going on. Thank you to the organizers (David Troy, Ann Bernard, Keith Casey, and anyone else I forgot) for arranging cool sessions. I think that I’ve got some good […]

Social Media

Video commenting on blogs: Wave of the Future?

In the past couple of months, there have been several big developments on video blogging. Perhaps most important is that two big applications have offered their services to allow people to post comments on blog posts. But not just any comment…these are video comments (I’ll wait for the “oohs” and “ahhs”). The two that I […]

Marketing

Mission: Impossible? How can UPS use social media to its advantage?

Yesterday, Ann Bernard (social media guru from WhyGoSolo – which is a site you must check out, by the way) posted on Twitter about her encounters with UPS and how she noticed on her receipt a message from UPS, which got me thinking about UPS’s perdicament. What exactly was the message that appeared on the receipt? […]

Marketing

Customer care bullying no more

The Internet has truly become a great customer advocate over the years and while businesses are trying to take advantage of it to control their message and sometimes provide damage control. Unfortunately, someone forgot to tell that to upper management and the folks at customer care. With companies trying to cut down on costs, chances […]

Marketing

It’s not about being social, it’s about the design

Almost on a daily basis do you hear about some new social media site emerging and how companies want to take part in the latest features that Web 2.0 has to offer. It’s always about how to engage your users and visitors to your site and keep them there long enough to convert them into […]