Author

Ken Yeung

With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.

Marketing

Racing to be first might not always be the best

I happened to read an earlier post on MSNBC featuring Mashable.com editor Adam Ostrow talking about how people can become overloaded by all the different web 2.0 startup applications emerging practically every day. Perhaps what I enjoyed best about this article was this quote that relates to all marketers out there that feel that they […]

Marketing

Live from DC…it’s the Twin Tech party.

So last night was perhaps one of the greatest tech mashups of the year. Organized by iStrategyLabs CEO, Peter Corbett and sponsored by perhaps some of the DC Metropolitan area’s best technology partners like ClearSpring, SocialTimes.com, JobMatchbox.com, Tech Cocktail, AwayFind, Livingston Communications, the Northern Virginia Technology Council (NVTC), and many others, the local tech community […]

Social Media

Twitter takes Summize: But why are we celebrating?

Breaking News! Twitter acquires Summize and adds it to its growing tools of Twitter applications. Wait, why is this so great? It’s good that Twitter has acquired Summize and it definitely complements the services offered by the mobile-text messaging giant, but should we heap praise onto a service that seems to have disabled many of […]

Social Media

Do you have the right Tag Cloud?

If you’ve ever wanted to know whether the subjects on your blog or website is exactly what you’ve been hoping for, then you’ll want to check out Wordle. This interesting application allows anyone to find out what tags are associated with blogs, websites, or anything else that has an RSS or Atom feed. Simply go […]

Social Media

Can politics and social media survive together? Robert Scoble seems to think so.

Marketing

Are you down with the “Groundswell”?

Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy. What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method […]

Email Marketing

The evolution of marketing stems from the brand

I had a great lunch with Ernie Mosteller, creative genius of Blattner Brunner, yesterday and everytime I talk to him, I’m motivated and inspired to talk about what’s going on with the world of technology, the Internet and marketing. In any event, the conversation we were having began with a simple question and gradually evolved […]

Social Media

The mighty Twitter has fallen. Who shall rise to take its place?

Over the past several weeks, hundreds of thousands, if not millions of  people have become quite irritated over the service (or lack thereof) by their technology dealer: Twitter. Like a powerful drug, Twitter has made the masses go cold turkey almost immediately for the slow and reduced service that we were all once accustomed to. […]

Social Media

You THINK you know, but do you really know social media?

Thanks to @vanina on Twitter, I’ve found this great video that hopefully explains social media to folks in plain english using ice cream as a tasty and interesting analogy. I’d like to hear what you think about this video, produced by Lee LeFever of CommonCraft.com.

Marketing

Once you’re lucky, twice you’re good…but Sarah Lacy’s GREAT!

I must admit that the interview that Sarah Lacy did with Facebook founder and CEO, Mark Zuckerberg, at this past year’s South by Southwest made me first hear about who Sarah was. I’ll admit that her name was not immediately recognizable to me and when I heard about her latest book “Once You’re Lucky, Twice […]