Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
Take It From Mike, It’s Important To Be Consistent
I have been connected with Mike Davis on Twitter for the past few months and just today I had the pleasure of interviewing him for my series “People’s Marketers Need to Know“. We met at a local coffee shop in San Francisco where we engaged in a pretty colorful conversation that we talked about product […]
The two faces of Facebook
Being an interactive marketing evangelist, one of the big things that I’m having issues with resolving is how to use Facebook as a marketing tool for an individual. On a personal level, Facebook can be a typical social network site like Myspace or Friendster. However, for marketing professionals using Facebook, it can easily become a […]
Are Facebook pages worth anything?
A while ago, I was sitting and talking to one of my co-workers and they asked me a simple, yet interesting question: “What benefit do we get for having a Facebook presence?” After being asked this question, I had to figure out the best way to respond. My common answer is that it depends on […]
Believe Me…Agencies Get Interactive Marketing…I Think.
I was very fortunate to have the opportunity to interview Ernie Mosteller on Tuesday as part of my on-going series “People Marketer’s Need to Know“. Working as the Interactive Creative Director at Brunner (formerly known as Blattner Brunner), Ernie has been exposed to a wide array of interactive marketing, from websites to videos, emails to […]
Preview: People Marketers Want to Know – Ernie Mosteller
Preview: People Marketers Want to Know – Ernie Mosteller on 12seconds.tv
Text Messaging: A powerful medium…if you follow through
If you have a mobile phone, you’re aware of text messaging – those wonderful 160 character messages that people can send to one another and for mass distribution of information. Mobile marketing is perhaps one of the best (but probably underused) methods of interactive marketing and with the introduction of microblogging applications like Brightkite, Twitter, […]
Breaking News: TheLetterTwo.com Heads West
Beginning on September 3, TheLetterTwo.com will be broadcasting from the great city of San Francisco. For the past few years, I have been here in the Washington, DC area and it’s been great, but with all the marketing phenomena emerging from the Silicon Valley and Bay Area, I felt it prudent to relocate to the […]
Caution: Ideation In Progress
Tonight I had the distinct pleasure of interviewing Peter Corbett, CEO of iStrategyLabs, as I begin my new segment on this site “People Marketers Need to Know”. We filmed the interview live in front of the monthly Refresh DC meeting. Topics that we addressed included developing interactive strategies, exploring social media, and much more. iStrategyLabs […]
Preview: People Marketers Want to Know – Peter Corbett
Preview: People Marketers Want to Know – Peter Corbett on 12seconds.tv
Twitter is more than just “I’m brushing my teeth”.
I recently came across a new social network set up by the marketing guru Seth Godin aptly named Triiibes. While open by invitation only until October, I was privileged to be selected as one of the lucky individuals to gain access to this closed network. There was a forum posting recently entitled “How Useful is […]