Author
Ken Yeung
My rebuttal on “Who Owns Social Media”
So earlier tonight, I attended Chris Heuer’s Social Media Club at the offices of CBS Interactive. The topic of tonight’s session was “Who Owns Social Media” and had a panel of public relations, advertising, and marketing folks moderated by Seesmic’s own Cathy Brooks. The discussion seemed to center on the differences between marketers and folks […]
Your analytics can provide you with info on your content
About a week or so ago, I saw a tweet on Twitter from my friend Shashi, Network Solution’s Social Media Swami, with an interesting dilemma: he saw on that people were coming to his blog after searching for the phrase “what does interspersed mean”. Interestingly enough, what he said caused me to write this post. […]
Getting someone to deal with the web. Don’t deal with it yourself.
About a couple of years ago, I attended a tourism marketing seminar at George Washington University in Washington, DC that targeted specifically destinations and their online marketing programs. There were representatives from the Department of Commerce, Annapolis, Virginia, Massachusetts, and even Washington, DC. One of the items that came up was that people in destinations […]
Getting back to basics. What you need to get online.
Often times we think that it’s easy to establish a web presence. But perhaps there are those individuals and/or companies who are just starting off and think that there’s just too much information out there that they simply don’t know where to begin. The great folks at Network Solutions have put together an online video […]
My experience with Twitter: a collaboration of tips
I use Twitter practically every day for business, personal, and professional reasons. In many of my previous posts, I’ve stated that the use of Twitter is not simply to let the world know “What are you doing”, but a means of continuing a conversation. For marketers interested in using Twitter, I’ve scoured on Google and […]
Economics can cause a shift in interactive strategy
With the current times, people are starting to shift their priorities and economic resources. As businesses seem to want to slim down their marketing efforts, one notable effect is the transition from print and traditional media to more online/interactive efforts. In a study by eMarketer.com and Epsilon, more than 6 out of 10 marketing officers […]
Becoming an interactive political pundit
What a political season we’re having in the United States this year. From the economic collapse of the financial sector to high oil prices, broken mortgages, waging wars in other countries, and perhaps a worldwide recession, people are starting to get worried (or rather they already are). So with today’s scheduled presidential debates in Mississippi […]
How To Make Sure Your Email Gets Read
Recent blog posts and questions that I’ve posed have seemed to rotate around email marketing strategies. A few of the items that seem to circulate involve the following: Increasing Email Open Rates For you to increase the open rate, the first place you’ll need to look at is your subject line. SPAM and junk filters […]
Twitter can be used as a marketing tool
A lot of forums that I peruse that talk about social media and marketing have typically displayed a common question: “Can Twitter be used as an effective marketing tool?” I say that it can and it should be used. It’s just another way to form and shape the conversation people are having about you and […]
If you’re not sharing, then why do we care?
In this day of viral marketing and social technology, when you have website redesigns, it used to be prudent to simply have at least one of three things on your website to show you were in touch with the latest technology: Print this page Email this page Save this page Now, people expect more…much more. […]
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