Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
Tribes: Seth Godin won’t lead you to the promised land, but he’ll give you directions.
A few months ago I received Seth Godin’s new book “Tribes: We Need You to Lead Us“, but only recently have I had a chance to read it. Having read his latest book, I must say that Seth has written another successful book. What’s this book Tribes about anyways? Well basically it’s focusing on the fact […]
Here’s my pitch to you. Are you buying it?
During the holiday season, I recently thought about what people are doing online. One thing that came to mind was the fact that marketers and public relation folks are “pitching” bloggers and other digital influencers without any regards for how to do it right. The concept of “pitching” got me thinking about if I had […]
Traveling Online: Making Your Destination More Interactive
A few months ago I found myself with an interesting strategic dilemma. I wanted to think more “outside of the box” and come up with more non-tactical executions for how to market products. The success I had with my UPS blog post resulted in an interesting conversation in the comments section on what UPS is […]
Usability: where customers are always right
There’s something to be said about the above picture (credit: Guy Kawasaki) featuring Sir Richard Branson of Virgin fame himself polishing the shoe of legendary venture capitalist and Apple evangelist Guy Kawasaki in Moscow. The premise behind this very informative photo? According to Guy Kawasaki himself… Richard Branson is speaking before me. He asks me […]
Twitter + Networking = Tweetup?
Last night at the British Banker’s Club in Menlo Park, California, over a hundred tech and web industry professionals met in an effort by Forrester Analyst Jeremiah Owyang to connect those who are looking for work with those who are hiring. It turned out to be a really great event with many people (if not […]
Syndicating your content isn’t hard to do, but you need to.
RSS feeds are not that new, but they are becoming increasingly more important and have a big effect on how your brand and marketing efforts are promoted on the web. But what exactly is an RSS feed? RSS stands for Really Simple Syndication and is often available on blogs and other social media sites, but […]
Assembling your very own interactive dream team in-house
If you’ve got the capability and the plan (and I can’t stress this enough), then you might one day be daring enough to focus on creating your own little interactive dream team in-house as opposed to hiring an agency to handle your web campaigns either piecemeal or in totality. I’m not adverse to either method, […]
Using all the tools at your disposal to listen.
If you’ve ever seen Gary Vaynerchuk in person or caught him online doing one of his Wine Library TV episodes on UStream or any other crazy antics, you’ll know that he pays attention to his customers. Period. Just catch him on UStream doing a random chat session and ask him some questions about wine and […]
Everything (basic) you’d like to know about social bookmarking, but were afraid to ask
I’ve used some of the major social bookmarking applications out in the world wide web over the past couple of years and each one is pretty different, but has its own use nevertheless. If you’d like to know about what social bookmarking is, here’s how Wikipedia defines it: is a method for Internet users to […]
Social Causes 2.0
Everyone basically knows that the web has grown to become a place for raising awareness about the plight of humankind. Whether it’s the disasters in New Orleans through hurricanes or wildfires in California or even with human-created disasters such as Darfur, the Internet has become a beacon of hope of spreading the word and inciting […]
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