Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
Need a Job? DraftFCB Is Hiring
Here’s an interesting little piece of tidbit that I came across just recently. It seems that DraftFCB, a pretty big advertising agency in the country, but with offices in San Francisco, is looking to bring people on board to help grow the company and service their clients. So while ad agencies are looking to trim […]
What else can you say about using Twitter for business?
I’ve blogged a lot about using Twitter and other social media applications/sites for business purposes, so I’m not going to bore you with a lecture. So if you’re looking for detailed advice on what you should do on Twitter for your company, I wouldn’t rely on Julio Ojeda-Zapata‘s latest book “Twitter means business: how microblogging […]
Searching to be social
Yesterday was another great installment of the Silicon Valley/San Francisco chapter meeting of the Social Media Club. This night’s gala took place at the offices of Zannel, a mobile multimedia aggregation too – which we got to see the power of throughout the night. However, the topic of the evening was not about mobile marketing […]
Transparency begins online with your website.
Did you know that the White House has a website? Have you taken a look at it before yesterday? What did you think? Rather stiff and conservative, yes? Nothing too shocking or graphical – more like “just the facts”, huh? Well with the recent inauguration of Barack Obama as the country’s 44th president, the White […]
Credibility & Common Sense
Last Tuesday in Mountain View, CA, social media expert Shel Israel gave his only talk about his upcoming book, Twitterville where he talks about the impact of Twitter on the business world. During the Q&A session, someone asked about how they could leverage the microblogging application to their advantage to help promote their expertise. The […]
One hashtag to find them all…#inaug09
We’re rapidly approaching zero-hour here in the United States and the anticipation is growing. People are eager for the moment to rejoice & celebrate when the 44th President of the United States is sworn in. This time it’s something more historic and, while celebratory, is during a dark time in the country with downward job […]
South by Southwest Attendees: Organize!
The 2009 South by Southwest interactive (SXSWi) conference is rapidly approaching and this past weekend I had a crazy idea that I’d actually attend this year. Why? Because I’ve heard about some great networking parties that take place and that you basically have a great time. The keynotes and interviews were pretty interesting and one even […]
Creatives are paid to be creative. Let them do their job.
I had been meaning to do a post on specific roles and how those folks in the web profession are being slowly invaded by outside influences (e.g. clients, other departments, consumers, etc.). Then lo’ and behold, there’s an online video that was embedded onto Kooji Creative that I found got straight to the point when […]
What comes after Social Media?
On another message that came across my inbox via the American Marketing Association’s Special Interest Group (AMA-SIG), I read an interesting message with the topic “What comes after Social Media?“. Social media creates many opportunities for us to connect with clients and colleagues. How do you take the next step and interact with those contacts […]
Social Media Works Regardless of Your Feeling On Buzz Words
On the AMA’s Special Interest Group (SIG) message board, marketing diva Toby Bloomberg wrote a post that caught my attention. Her remarks are aimed at a recent AdAge ezine that had a link to a report (free registration may be required) that talked about marketing executives’ reluctance to engage web2.0, social media, blogs because they were […]
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