Author
Ken Yeung
With two decades of experience in content strategy, project management, and journalism, Ken is a seasoned digital marketer. He spent time as a reporter for VentureBeat and The Next Web covering Silicon Valley innovations and personalities, and also served as Flipboard’s Assistant Managing Editor overseeing the platform's technology, science and health coverage. Ken has a genuine passion for storytelling and enjoys staying on top of the latest technology and business trends. Outside of work, he finds joy in photography, has a soft spot for startups, and loves exploring new places and networking.
Usability: where customers are always right
There’s something to be said about the above picture (credit: Guy Kawasaki) featuring Sir Richard Branson of Virgin fame himself polishing the shoe of legendary venture capitalist and Apple evangelist Guy Kawasaki in Moscow. The premise behind this very informative photo? According to Guy Kawasaki himself… Richard Branson is speaking before me. He asks me […]
Twitter + Networking = Tweetup?
Last night at the British Banker’s Club in Menlo Park, California, over a hundred tech and web industry professionals met in an effort by Forrester Analyst Jeremiah Owyang to connect those who are looking for work with those who are hiring. It turned out to be a really great event with many people (if not […]
Syndicating your content isn’t hard to do, but you need to.
RSS feeds are not that new, but they are becoming increasingly more important and have a big effect on how your brand and marketing efforts are promoted on the web. But what exactly is an RSS feed? RSS stands for Really Simple Syndication and is often available on blogs and other social media sites, but […]
Assembling your very own interactive dream team in-house
If you’ve got the capability and the plan (and I can’t stress this enough), then you might one day be daring enough to focus on creating your own little interactive dream team in-house as opposed to hiring an agency to handle your web campaigns either piecemeal or in totality. I’m not adverse to either method, […]
Using all the tools at your disposal to listen.
If you’ve ever seen Gary Vaynerchuk in person or caught him online doing one of his Wine Library TV episodes on UStream or any other crazy antics, you’ll know that he pays attention to his customers. Period. Just catch him on UStream doing a random chat session and ask him some questions about wine and […]
Everything (basic) you’d like to know about social bookmarking, but were afraid to ask
I’ve used some of the major social bookmarking applications out in the world wide web over the past couple of years and each one is pretty different, but has its own use nevertheless. If you’d like to know about what social bookmarking is, here’s how Wikipedia defines it: is a method for Internet users to […]
Social Causes 2.0
Everyone basically knows that the web has grown to become a place for raising awareness about the plight of humankind. Whether it’s the disasters in New Orleans through hurricanes or wildfires in California or even with human-created disasters such as Darfur, the Internet has become a beacon of hope of spreading the word and inciting […]
Promote self less and value more.
A press release was issued today by self-described “The Powerful Promoter” Matt Bacak that highlighted his recent success on Twitter and Facebook. What’s better than soaring to the top of a popular social networking site? How about skyrocketing to the summit of two of them? That’s the envious position The Powerful Promoter, Matt Bacak, found […]
Personality may not be included but it’s not hard to create.
About a month ago, I friended a guy by the name of Rohit Bhargava on Facebook. I had heard about him through a mutual friend and heard he wrote a book Personality Not Included. When Rohit accepted my request, he sent me a simple message: Thanks for your friend request, I just approved it. Let […]
How NOT to screw up Email Marketing (if doing it yourself)
There are a lot of email service providers (ESP) that you can turn to that will gladly help you send out your mailings to a targeted list…all for a minimal fee. In most cases, it’s best for you to have them help you out, but if you feel that you are up to the task […]
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